Not that many years ago, the best way to find out about businesses in town was through your local newspaper. Your local newspaper is still a great source of advertising information, but if you’re looking for something, chances are you’re going to start by “Googling it.” Have you ever wondered why that’s become our go-to move? Well, a recent court ruling has shed some light on this, and it’s not a pretty picture.
Recently, a U.S. federal judge ruled that Google has been running an illegal monopoly in the search engine market. Now, you might be thinking, “So what? Google’s just really good at what it does, right?” Well, it’s not quite that simple. The judge found that Google has been using tactics that squash competition and keep itself at the top of the heap.
This is admittedly a complex issue, but this monopoly hasn’t just hurt other tech companies; it’s been slowly suffocating your local newspapers and, by extension, your communities.
How? Well, a few years ago, if a local business wanted to advertise, they’d come to the local newspaper, the most effective place to promote a local business. That advertising revenue was used to pay journalists to cover your town hall meetings, high school sports and local events. Newspapers were the watchdogs, keeping an eye on your local government and celebrating your community’s achievements.
Enter Google. As it exerted its influence on the advertising market, those local advertising dollars started flowing to it instead of your hometown newspaper. The impact was significant and newspaper advertising revenue has continued to decline. The result? Fewer reporters on the street. Less coverage of local issues. Some newspapers have even had to shut their doors completely. And since Google has no local reporters (it takes the content from local newspapers and other sources), local news and information gets harder to find.
Google’s actions have had a very real impact on your community. When local news suffers, studies show that voter turnout drops, corruption goes unchecked and people feel less connected to their neighbours.
So, what’s next? This ruling is a good start. It’s a recognition that the playing field needs to be levelled. But it’s just the first step. Just like Canada’s Online News Act, there are legislative efforts underway aimed at giving American news publishers a fighting chance. The Journalism Competition and Preservation Act (JCPA) is a bipartisan bill in Congress that would allow news publishers to collectively negotiate with tech giants like Google for fair compensation for our content. And another bill, the Community News and Small Business Support Act, would provide tax incentives to local newspapers based on the number of reporters they have covering the local market. With each of these bills, it’s not about handouts; it’s about getting a fair shake for the value that newspapers bring to the table.
The next time you “Google” something, remember that convenience comes at a cost. And it’s a cost we’ve all been paying, often without even realizing it. It’s time to have a real conversation about how we can create a digital world that doesn’t just work for Big Tech, but for our local communities, too.
Across North America, whether it’s through antitrust actions, new legislation — like the Online News Act or the JCPA — or a combination of both, we need to find a way to ensure that local journalism doesn’t just survive but thrives in the digital age. Because at the end of the day, a Google search might tell you where to find the closest pizza place, but it’s your local newspaper that’s going to tell you what’s really going on in your community. And that’s something worth fighting for.
Our democracy depends on it.
Postmedia Network
Dean Ridings is CEO of America’s Newspapers.