Some people love mayonnaise, some people loathe it, but does anyone want to smell like it?
That sound you heard was Tennessee Titans quarterback Will Levis putting his hand up and waving it wildly in the air.
Levis first became (in)famous for his love of the spread when it was revealed before the 2023 NFL Draft that he puts it in his morning coffee.
However, he later revealed that it was a joke shortly after being drafted by the Titans last year.
“Nah, that’s just a stupid thing I did that I thought was funny,” Levis said, according to The Tennessean. “I don’t actually do it. I’m a one cream, one sugar type of guy.”
But Levis remains synonymous with the condiment, so much so that Hellman’s has taken advantage and the QB is now the face of its mayonnaise.
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In an ad released on social media on Tuesday, “the world’s first parfum de mayonnaise” is now available, comes in a 30ml Hellman’s jar, and is aptly named after the football player and his jersey number: Will Levis No. 8.
“Luscious. Eggy. Smell like greatness,” the voiceover in the ad says.
More specifically, “it has the creamy, smooth hints of mayo with some lemon accents and a little bit of coffee undertones,” Levis described to Us Weekly of the scent. “It all makes sense.”
The NFL star also confessed that he has snuck in some mayo into his coffee every now and again.
“I’m not afraid to own up to it and to tell people,” he joked. “I think I’ve actually given people the confidence to come out and explain the different things they do with their coffee, whether that’s mayo or something else.”
Levis, who was a second-round pick last year, is preparing for his full season as the Titans’ starting quarterback.
He threw eight touchdowns, 1,848 passing yards, and a 58.8 completion percentage in nine starts in his rookie season.
Perhaps some mayo-inspired cologne will be what Levis needs to perform well this season.