A Belfast-based design studio has launched a new initiative that converts used textiles destined for landfill into corporate merchandise.

The expansion for Titanic Denim comes after the business participated in the government-backed Go Succeed enterprise programme.

Titanic Denim was set up over a decade ago by Marie Nancarrow to turn discarded denim into items such as tote and messenger bags.

Businesses such as Smiley Monroe, Survitec and Heron Bros have worked with Titanic Denim to create corporate goodies from items which would otherwise be thrown out. Laptop folders have been made from lorry tarpaulin curtains, while drawstring bags have been made from high-vis vests.

Ms Nancarrow said: “Titanic Denim has always been about promoting sustainability. And through our new initiative, ‘Rescued’, we’re partnering with businesses across NI to boost their sustainability too.

“For companies that have textile waste that might normally go to landfill, whether it is old uniforms, post-production material or deadstock, we can give the material a new life by transforming it into merchandise or other new products that can be reused in the business.”

“Go Succeed has opened doors, already taking my business to the next level.”

Ms Nancarrow took part in the Go Succeed programme for small businesses and entrepreneurs through Belfast City Council.

“Go Succeed has opened doors in that area, already taking my business to the next level.

“It was given a newfound confidence to move forward, and it has given me many opportunities to meet with new clients.”