Customers are having mixed reactions as The Range prematurely ushers in the Halloween spirit by introducing its Halloween selection early in July.

The store took to Instagram to unveil their Autumn 2024 Collection, filled with “pretty pumpkins, FALL floristry and more,” telling followers: “CODE ORANGE After numerous requests, we can confirm that our 2024 Autumn Collection of pretty pumpkins, FALL floristry and more is now in stores. RUN, do not walk! “.

Reaction to the announcement has been notably split, with one customer commenting, “Nooo let us have a bit of a summer at least” indicating that some believe it’s too soon for such seasonal items.

The Range
Some shoppers have complained that the launch has come too early (Image: John Keeble/Getty Images)

Others joined in the objection, with comments like “We haven’t had summer yet lol” and “I love autumn Buttt! ! ! This will ruin the anticipation of its arrival, there is a benefit in waiting plus when we finally do have a summer this year who will actually be out autumn shopping, I don’t do this until early mid Sept…it’s something to look forward to after summers [has] gone, I’ll personally be shopping then.”

Nevertheless, there are those elated at the chance to jump into autumnal delights, with reactions including “Yes! ! ! Thank you so much. I’m on my way! ” and someone else expressing autumn shopping as their “favourite time of the year,” reports Wales Online.

In the days leading up to the release, The Range had already sparked a discussion with teases of their new season’s line, prompting another fan to plea, “Can we give summer a chance to show her face before we skip to autumn? ! “.

Shoppers are buzzing with anticipation for the official launch, expressing their excitement on social media. One eager autumn enthusiast exclaimed: “PUMPKIN SEASON inject it into my veins! ” while another shopper couldn’t contain their joy, saying: “OH MY GOD… I’ve been in store three times this week checking for autumn so excited for this! “.