TV and radio presenter Lisa Snowdon has been named Warner Hotels’ first ever ‘Chief Joy Officer’ as the adult-only hotel group launches a new campaign. Reserve, by Warner Hotelsincludes two destinations – flagship riverside retreat, The Runnymede on Thames in Windsor and the 300-year-old Grade II listed Heythrop Park in the Cotswolds.
The immersive ‘More Than Just a Hotel’ campaign headlines with a sensory TV advert showcasing the unique Reserve properties. The ad features ASMR-style audio and visuals to evoke an emotive response from viewers.David Murdin, Chief Marketing Officer atWarner Hotels, said: “Over the past year we’ve been refining our brand proposition to outline how each of our hotels are uniquely positioned to both our core customers and emerging target audiences.
“As part of this, we identified The Runnymede on Thames in Windsor and Heythrop Park in the Cotswolds as our flagship properties, leading to the creation of Reserve, by Warner Hotels – unique locations offering elevated experiences for our guests through exceptional locations, dining, service and entertainment.
“Our ’more than just a hotel’ campaign was designed to bring to life those joyful moments in a more immersive way for our guests, putting them right at the heart of the action and showcasing the wonderful experiences you can have on a revitalising short break.
“Supporting our TV ad with the Lisa Snowdon partnership helped us to elevate this message further by showcasing the many things people love about a short break in a fun and entertaining way.”