Billie Eilish has unleashed a new aroma on the world, hailed as the ‘best perfume ever’ by fans. The chart-topping sensation’s latest olfactory offering, Your Turn, boasts an eye-catching bottle unlike her previous three fragrances and comes with a price tag starting at £55 for a 30ml edition, available at Superdrug and The Perfume Shop.
The scent embarks with notes of bergamot peel, cardamom pod and fresh ginger before mellowing into a delicate blend of peach skin, night-blooming jasmine and coconut water. It finishes with warm undertones of sandalwood, musks and amber. You can find out more about Your Turn here.
Discussing her creative venture into scents, Billie Eilish expressed her enthusiasm: “I’ve always been extremely passionate about scent and love the process of developing something new. I’m excited to share the newest scent and bottle in my fragrance collection, Your Turn.”
Her new fragrance has garnered comparisons to the illustrious Le Labo Santal 33, priced at £125 for a similar 30ml measure, as well as The 7 Virtues’ Santal Vanille available in a handy travel-sized format at Sephora for £30.
Among its glowing reviews – totalling an impressive average rating of 4.8 out of 5 from 164 critiques – one satisfied customer shared their experience: “I absolutely love the fragrance notes in this perfume. When I first spray the scent it smells very masculine, but fades to be sweeter as it sits on the skin. I find that the formula lasts on me all day without re-applying,” reports OK!
A second said: “I’ve been a fan of Billie for a while and this is the best perfume I own. I was a bit nervous, ordering it, not knowing how it would smell, but I had good hopes. I watched a lot of TikToks of people saying that it was good hyping it up a lot, but I have very specific taste and when this perfume came, I smelled it five minutes ago I actually screamed because this is the best smelling perfume in my own collection. It’s very unique smell, but it’s perfect. I can’t even explain how much I love it and I will definitely definitely be re-purchasing this product as much as I can.”
A third said: “This is the best perfume I have ever smelt in my entire life. I went to my friend’s house, put it on, and we got SO many compliments. I am so excited for my own to arrive!”.
A fourth gushed: “I believe this will be Billie Eilish’s best perfume yet. I have all her other ones except for Red and they do not disappoint. I’m telling you to buy one now because they will be sold out soon.”

And with a clear gender-neutral appeal, another confirmed: “This is a more masculine scent. A little more floral than Eilish No. 2 but still has that heavy woody musk. Not getting any fruity notes. The dry down isn’t as harsh on the wood scent but if you are looking for a fruity or sweet scent this isn’t it. Not saying it’s bad at all though, I would recommend this to someone who likes more masculine scents. Bottle is really beautiful as well.”
Your Turn is available from £55 at Superdrug and The Perfume Shop.