Clarkson’s Fram’s Charlie Ireland has shared an update on his work away from the former Top Gear host in supporting the nation’s farmers.
The professional agronomist and land agent spoke warmly about his work for Ceres Rural, a farming consultancy business.
Ireland has previously outspoken at the government’s planned inheritance tax hike on farmers set to begin in April 2025.
Ireland has been outspoken about the government’s farming tax
PA
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Now, the so-called “Cheerful” Charlie, derided by Jeremy Clarkson for usually being the bearer of bad news, finally had something to smile about.
The agronomist explained he was “extremely proud” of of his work with Ceres Rural to visit and provide advice to 1,500 farm businesses across the country.
Working on behalf of Defra, Ireland and Ceres had completed “future farm business reviews” for each of the farms visited a month ahead of schedule.
The announcement, celebrating two-and-half years of work, was made through Ceres’ official Instagram account with a selfie video address from Ireland.
Ireland shared that he was “extremely proud” of his work with farms across the country
Instagram: Ceres Rural
“Getting all our commitments of 1,500 farms seen hasn’t always been easy. There’s been some touching moments, tricky moments and difficult decisions to make,” he explained.
Despite the issues, Ireland glowed over how “rewarding” the experience had been to help farmers.
He added that feedback from the rural community had been very positive with farmers reporting the program had been “hugely valuable”.
“We hope secondly that there is funding available to allow farm businesses advice and help to steer them through the days ahead,” he added.
Ireland’s final comment was seemingly a reference to the hardship he has foreseen farmer’s undertaking as the inheritance tax increase bites.
The agronomist signed off on a positive note, declaring with a smile: “The sun is shining, it’s clearly the first day of Spring.”
Ceres rural additionally wrote that they hoped their work had “steered (farmers) towards a more resilient future.”
“Thank you to our talented and committed team for all their efforts in delivering this important project.
“Thank you to the farmers and landowners who’ve offered their time to enable us to provide our consultancy,” they concluded.