Starbucks is cutting down their menu offerings from March 4. This marks part of the Seattle-based brand’s missing to axe 30% of its US menu this year according to Today.com.
The first round of cuts aim to simplify the menu by doing away with drinks that are less commonly ordered, complicated to make or similar to other items. It’s currently unclear just how many of these items will also be axed from UK menus and Reach plc has contacted Starbucks for comment.
However, if your favourite caffeine fix happens to be one of the 13 getting axed, it’s not the end of the road. Starbucks has recommended some similar alternatives to each of the culled drinks.
Many iced drinks are getting the chop including the Iced Matcha Lemonade. The recommended alternative for this is the Ice Green Tea Lemonade.
Espresso Frappuccinos and Caffe Vanilla Frappuccino will no longer be available. Instead, customers could order a Coffee Frappuccino and add espresso or syrup to get a similar taste.
White Mocha Frappuccinos are set to become a thing of the past and the closest alternative will be the normal Mocha Frappuccino. Similarly, the Java Chip Frappuccino will be axed and Starbucks noted the Mocha Cookie Crumble Frappuccino could offer customers a similar texture.
A number of Crème Frappuccino variations will be getting the boot including: Chai, Caramel Ribbon Crunch, Double Chocolate Chip, Chocolate Cookie Crumble and White Chocolate. The Vanilla Bean Crème Frappuccino will be staying though and customers could add different flavourings or syrups to this to get closer to their old favourites.
Among the warm drinks, the white hot chocolate is being cut. Customers can get a normal hot chocolate customised with mocha or white chocolate mocha sauce to get a similar taste.
The Royal English Breakfast Latte is also being cut, although a London Fog Latte could offer a similar drinking experience. And finally the Honey Almond milk Flat White is being axed, although normal flat whites are still available and customers can request non-dairy milk and their preferred sweetener.
Starbucks CEO Brian Niccol first announced this earlier in the year adding, according to People: “We have to clear the noise out both in food and beverage menus. That opens the door for better innovation that will hopefully resonate even more so for our customers.”