Primark is turning heads with its new pyjama set that looks just like a designer version. The budget-friendly fashion and homeware titan might have just dropped a new fan favourite.
The Ribbed Wide Leg Pyjama Bottoms and matching Ribbed Pyjama Shirt are drawing comparisons to a style from Kim Kardashian’s SKIMS line, but at a much more wallet-friendly price. Shoppers can pick up the Primark set for £28, in stark contrast to the SKIMS set’s £120 online price tag.
The sleepwear sets share a striking resemblance, featuring ribbed fabric, a lapel collar, and a patch pocket. However, there’s a slight variation in the bottoms; Primark’s offering boasts a wider leg cut and a tie waist, whereas the pricier version sports a slimmer leg without a tie.
Comprising the Ribbed Wide Leg Pyjama Bottoms and the coordinating Ribbed Pyjama Shirt, each piece at Primark is priced at £14. In comparison, the SKIMS ribbed stretch-modal jersey lounge set will set you back £120. Opting for Primark’s version could save shoppers around £96, reports the Mirror.
Social media is buzzing about the similarity, with @galslovehighstreet sharing a post captioned: “These look familiar”, amassing thousands of likes and numerous comments. Beneath the clip, they added: “These felt soooo soft! Grabbed myself the beige pair and I love them.”
Among the flurry of comments, one user exclaimed: “Need them both immediately”, while another commented: “I need all the colours.”
A third chimed in, humorously noting: “as if I need an excuse to buy more pyjamas.” One thrilled shopper commented: “Oh my I NEED these” while another penned: “How comfyyyyy do these look.”
A different customer dubbed the pyjamas “the perfect PJs!! “, and someone else exclaimed: “Next pyjama obsession. Love the ribbed!”
The product description from Primark for the bottoms states: “These ribbed wide leg PJ bottoms bring effortless comfort to bedtime. The stretchy ribbed texture and roomy wide leg design let you lounge in style, while the drawstring waistband keeps everything in place as you drift off to dreamland.”
Regarding the shirt, Primark said: “Elevate your nightwear collection with this ribbed pyjama shirt. The classic design features a smart lapel collar, convenient patch pocket and easy-to-fasten buttons down the front. Whether you’re watching your favourite show or enjoying breakfast in bed, this shirt adds comfort to your leisurely activities.”
Both the Ribbed Wide Leg Pyjama Bottoms and matching Ribbed Pyjama Shirt come with a price tag of £14 each, offered in shades of mocha, green, and black. These pyjamas can be ordered online for click and collect, or you can check their availability in stores through the Primark website. Find your closest Primark by clicking here.