Titanic Distillers has secured a £5m equity investment from Whiterock to expand its sales team and grow in new markets.

The company, founded by Peter Lavery, started production in August 2023 of its single malt whiskey at the old Pumphouse in Titanic Quarter.

The £5m includes equity investment from Whiterock’s Growth Capital Fund, which makes investments of £1m to £5m for minority shareholdings.

Titanic Distillers Director Peter Lavery launching the resurgence of whiskey craftsmanship in Belfast

Titanic Distillers previously received debt funding from Whiterock in 2022 to support the fitout and launch of the distillery.

The company has already put the new investment to work, hiring two senior drinks industry executives to help drive its next phase of growth. Colin Green, previously commercial director of Diageo Ireland, and JC Rice, former head of sales for Tennent’s NI, have both joined the team.

Stephen Symington, CEO of Titanic Distillers, said: “This equity investment will help fund the next phase of growth for Titanic Distillers. It has already enabled us to bring unrivalled expertise into our team in the shape of Colin and JC, who will drive our sales in new and existing markets.”

Titanic Distillers is based in Thompson Dock, which first opened in 1911 to service White Star transatlantic liners Olympic and Titanic.