Toyota, GMC, Porsche win 2025 Best Residual Value Awards

• Canadian Black Book has announced its 2025 Best Residual Value Awards
• The awards note vehicles forecast to retain the highest percentage of their MSRP in four years
• Toyota was the top brand for mainstream cars and trucks, while Genesis was most improved and Porsche’s Boxster was the top vehicle

Canadian Black Book (CBB) has announced the winners of its 2025 Best Residual Value Awards. The awards recognize vehicles forecast to have the highest value as a percentage of their MSRP (Manufacturer’s Suggested Retail Price) after four years.

CBB noted that SUVs tend to retain more of their value – not surprising, given their popularity with consumers – but that while electric cars have a higher residual value performance than their gasoline equivalents, electric crossovers and SUVs do not. Residual value is important for customers who plan to sell or trade their vehicles in future, and is a factor in a vehicle’s overall total cost of ownership.

Residual value overall has been dropping over the last two years, but it appears that’s primarily due to vehicles being in short supply during the pandemic-related issues. For the 2023 awards, the average vehicle retained 67.61% of its original value; in 2024, that fell slightly to 66.28%; and for 2025, it’s 60.32%.

For specific segments, SUVs/crossovers/trucks held an average of 63.53% of their value in 2025, down from 67.50% in 2024. The average residual value for cars is 58.45% in 2025, down from 64.08% last year.

Toyota took the top Overall Brand awards for both car and truck for 2025, marking the fourth consecutive year for it for cars, and the third for trucks. Genesis was named the Most Improved brand. The Porsche 718 Boxster was the highest-rated vehicle and for its second consecutive year, forecast to hold 70.40% of its value; followed by the Toyota Land Cruiser at 69.60%, and the Toyota Tundra at 68.00%.

The 2025 Canadian Black Book Best Residual Value Award winners are below. “ZEV” indicates Zero Emissions vehicle; “PHEV” is a plug-in hybrid, while “Main” indicates a mainstream brand.

• Overall Brand Car: Toyota
• Overall Brand SUV/Truck: Toyota
• Overall Brand Luxury: Porsche
• Overall Brand ZEV: GMC
• Overall Brand Most Improved: Genesis

Car Main

1. Toyota Corolla
2. Toyota Camry
3. Honda Civic

Car Luxury

1. Volvo V60
2. Cadillac CT5
3. Alfa Romeo Giulia

Small Pickup

1. Ford Maverick
2. Honda Ridgeline
3. Hyundai Santa Cruz

Full-size Pickup

1. Toyota Tundra
2. Ram 1500
3. Chevrolet Silverado 2500

PHEV Main

1. Kia Sorento
2. Jeep Wrangler 4xe
3. Jeep Grand Cherokee 4xe

PHEV Luxury

1. Lexus NX
2. Land Rover Range Rover
3. Lexus RX

Sport Car Main

1. Toyota GR Supra
2. Subaru BRZ
3. Ford Mustang

Sport Car Luxury

1. Porsche 718 Boxster
2. Porsche 911
3. Porsche 718 Cayman

SUV Main Compact/Subcompact

1. Toyota RAV4
2. Subaru Crosstrek
3. Mazda CX-5

SUV Main Midsize/Full-size

1. Toyota Land Cruiser
2. Toyota Crown Signia
3. Toyota Sequoia

SUV Luxury Compact/Subcompact

1. Porsche Macan
2. Lexus UX
3. Lexus NX

SUV Luxury Midsize/Full-size

1. Mercedes-Benz G-Class
2. Land Rover Range Rover
3. Land Rover Discovery

EV Car Below $55,000

1. Nissan Leaf
2. Polestar 2
3. Hyundai Ioniq 6

EV Car Above $55,000

1. Porsche Taycan
2. BMW i5
3. BMW i4

EV SUV/Truck Below $60,000

1. Kia EV9
2. Kia Niro
3. Audi Q4 e-tron

EV SUV/Truck Above $60,000

1. GMC Hummer EV SUV/SUT
2. Porsche Macan EV
3. Cadillac Escalade IQ

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