Lidl’s Ben Bracken Islay Single Malt has been named the best tasting whisky at the World Whisky Awards, prompting the retailer to celebrate with a photoshoot inspired by another shoot. Lidl’s award winner is pictured in the hands of a ‘silver fox’ donning the official LidlTartanin Scotland, a nod to a recent campaign from a familiar big brand.
Lidl’s Ben Bracken Islay Single Malt was awarded Gold at the World Whisky Awards, and voted best tasting in its category. Produced on the Isle of Islay, Ben Bracken isavailable nationwide.