Asda customers are swooning over a set of ‘snug’ pyjamas that have been slashed in price and boast a unique, personalised detail. The store’s Black Letter pyjamas, made from super-soft satin, have been given a half price discount that some can’t refuse – going down from £18 to just £9.

These long-sleeved pyjamas feature a sleek black-and-white design, complete with an embroidered initial on the chest, with options covering nearly the entire alphabet. Crafted from plush material and featuring an elasticated waist, these pyjamas are said to be the ultimate comfy experience without sacrificing on style.

After eagle-eyed bargain hunters spotted the discount on Facebook, shoppers have been flocking to grab a pair that matches their name. Online, sizes four to 22 are available, though some may be sold out, so it’s best to check Asda’s website or try your luck in stores.

Reviewers have raved about the pyjamas, reports the Mirror. One wrote: “I love how soft these are! They’re quite fitted, so go with your size! I love the personalisation.”

Another shopper added: “I purchased these pyjamas as they have initials on them and look smart, they arrived and are lovely on.” A third reviewer commented: “Lovely PJs and they look much more expensive than they seem.”

A closer look at the champagne-coloured detail on the pyjamas
A closer look at the champagne-coloured detail on the pyjamas (Image: Asda)

A fourth reviewer added: “The trim and embroidery is a nice champagne colour, the trim and bow on the trousers is satin so it looks good quality, and the jersey has plenty of stretch.” A fifth reviewer said: “Bought for a gift bit I loved them so much that I ordered some for myself. Super soft material, so comfy and quite generous in size too!”

Some customers have voiced concerns that the sizing seems a bit off, with one shopper noting that they ‘do feel a little larger than they’re labelled’. Of the 26 alphabet sets, only 21 are listed online, leaving Q, U, W, X and Y unaccounted for.

It’s not clear whether these missing letters are available in-store. If you can’t find your letter, then there are plenty of other discounted pyjamas that might satisfy your need to get cosy.

The comfy pyjama set comes with embroidered initials on the chest - adding a touch of class and personalisation
The comfy pyjama set comes with embroidered initials on the chest – adding a touch of class and personalisation (Image: Asda)

Asda provides a complimentary click-and-collect service at most of its UK stores. While this service typically offers next-day collection, some locations may vary.

The earliest possible collection date will always be displayed at checkout. Delivery is also an option, but it comes with an additional charge of £3.95 on top of your basket total.