Netflix has quietly raised the prices across its subscription tiers, following the direction the service has taken in the U.S. The most popular plan, the Standard tier has the biggest price increase of £2, meaning customers will now be paying £12.99 a month.
The most expensive tier, the Premium plan, has jumped to £18.99, an increase of £1 per month. Customers on the cheapest tier, which includes ads, are also having to pay more. The monthly cost is going up to £5.99, an increase of £1.
Users with an additional account outside their household will face an additional increase, with an extra account now costing £5.99, up from £4.99. On the ad plan, adding an extra member will cost £4.99, up from £3.99.
Netflix’s website has been updated to reflect the changes, which will impact both new and existing customers.
Members will be notified soon via email with news of the new prices, which will go into effect based on their billing cycle.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix,” a spokesperson for the company said.
On social media, customers vented their frustrations with the increase.
“The daylight robbery that Netflix is committing is very irritating. Start the email talking bout how loyal of a customer we’ve been to then tell us prices are hiking up AGAIN,” one user wrote.
Another user said they were cancelling their subscription due to the price hike, saying: “They don’t bring out shows good enough anymore for that price.”
Prior to this increase, the last time the streaming giant raised the prices in the UK was back in October 2023.