A new ‘innovative’ beauty brand, Noli, is ‘re-inventing’ the skincare industry with its tailored skincare plans. Described as the ‘future of beauty shopping’, what sets Noli apart is its use of AI-powered technology which is used to provide personalised skincare routines, featuring top brands like CeraVe, La Roche-Posay, Lancome, and Kiehls. Even better news is that these are available at a discounted price of 30% less.
Noli’s innovative platform offers free skin analysis tools and a curated selection of high-end skincare products. By harnessing the power of AI, Noli helps beauty enthusiasts discover the most effective products for their skin type and address specific concerns, such as acne or oily T-zones.
This approach eliminates the overwhelming experience of navigating large department stores to test out and stock up on various brands that may not even be best for your skin type.
The website’s AI-driven diagnostic quiz and face scan, backed by 115 years of skincare research, creates a unique ‘BeautyDNA’ profile for each user. This profile is built on data-driven insights, taking into account skin type, lifestyle, and preferences.
Co-founders Amos Susskind and Maelle Gasc claim that the programme “detects over 20 skin concerns with unprecedented accuracy, built from 10 million face scans and more than 50,000 real user reviews”, reports the Mirror.
The products recommended by Noli are not only of exceptional quality, featuring brands like La Roche-Posay, Aesop, Garnier, and Vichy, but are also offered at a discounted price, making high-end skincare more accessible to a wider audience.
Maelle shared insights on the success of their programme, stating: “Our Beta testing phase showed that 90% of users felt more confident in their skincare decisions thanks to Noli.
“The feedback we’ve received has been phenomenal, reaffirming our mission to build a truly personalised, pioneering platform built on trust.”
Amos added: “We’re not just offering skincare products. We’re offering a complete, personalised beauty experience that empowers individuals to take control of their skincare journey.”
They further commented: “The beauty industry is a dynamic blend of creativity, science, and human connection. Yet, in a world overflowing with choices, consumers face a paradox: overwhelmed by options, they often struggle to find what truly works for them.”
Noli stands out in a competitive beauty landscape, where brands like Skin+Me,Medik8 and Paula’s Choice also offer quizzes to help you build your ideal routine or provide free ‘consultations’.
However, where Noli differs is that customers have flexibility around the brands, rather than commitment to a single brand.
Although Noli is relatively new to the skincare market, it has quickly captured the attention of both male and female shoppers, earning a remarkable 4.6 stars out of 5 on Trustpilot. Many reviews praise the platform for its innovative approach, claiming it’s ‘reinventing skincare’.
One satisfied customer shared their enthusiasm and noted: “A few questions took me to my recommendations. I purchased the three products (at a really good price). Delivery was fast and I’ve been using the new products since and have noticed a marked improvement on my skin in both colour (I have rosacea on my cheeks), and texture (I get occasional breakouts, and texture is uneven). Love this company so far! “.
Another chimed in: “I recently found Noli via an ad on my IG newsfeed and I was curious to try them out because of the skin care analysis that they offer on their website. I’ve tried and tested a few products on the market over the years but have never used products to suit my skin type, and Noli have helped me pinpoint exactly which products I need.”
A third loved Noli for making skincare more approachable and said: “I’m new to skincare routines, so this was a bit of a step up from my usual morning routine of washing my face and using a drop of Kiehl’s Men’s moisturiser. The three products recommended for me included two from Kiehl’s and one from La Roche-Posay. So far, they seem decent-nothing groundbreaking yet, but it’s early days.”
They further praised the smooth experience provided: “The process itself was smooth: the survey was straightforward, even for someone like me with no prior knowledge, and the delivery was quick. Overall, it’s been a simple way to dip my toes into skincare without getting overwhelmed.”
The use of Noli for skincare purchases has delivered impressive results for many, but not every customer’s experience has been flawless. One shopper recounted a less satisfying incident with their order, saying: “The order came fairly quickly and was well packaged but one of the two items I ordered was missing. However, when I emailed them about this refunded me without question for the missing item.”
Meanwhile, those questioning the affordability of such high-quality skincare products are not alone. A user of Noli shared their initial doubts but was quickly proved wrong: “I was so sceptical about this site as they sell some very heavily discounted products but I’ve just received my first order and can confirm it’s completely genuine. The match tool they have built is great but you don’t have to use it which I like – choice is best.”
For anyone interested in exploring a tailored skincare regimen using Noli’s AI technology, there is an enticing offer available. New users can take advantage of a £20 discount on orders over £60 simply by using the promotional code NOLIMATCH20 at the checkout.
To join and enjoy the benefits, you can sign up here.