TK Maxx has captured hearts with an adorable £3.99 item that’s drawing comparisons to the much-loved Jellycat characters. Known for their cuddly soft toys and whimsical gifts, Jellycat has been a favourite among consumers for years, offering everything from plushies to accessories.
Now, TK Maxx shoppers have discovered a new treasure — a bag charm that bears a striking resemblance to Jellycat’s own £23 Amuseables Croissant Bag Charm. While there are differences in the design, TK Maxx’s charm offers a delightful and affordable alternative.
The discovery has taken TikTok by storm, with users sharing their excitement over finding croissant-shaped charms. In one such viral video, user @harrietbrrrrr showcased her find at TK Maxx, featuring the croissant charm and a bag-shaped charm in the clip.
“Guys and girls, run to TK Maxx for the cutest bag charms. It’s giving Jellycat and Hermes,” she captioned her post, adding, “I had to grab the Croissant.” The response from viewers was overwhelmingly positive, with one commenting: “Oh no way, they’re so cute”, reports the Mirror.
Another shared their own experience, writing: “Stoppp, I got the same one today – he reminded me of my huge jellycat.” @harrietbrrrrr responded, “Right!! It was £3.99 – such a no-brainer.”
In a different post, another fan said: “I was so happy when I saw it.” Meanwhile, a shopper who fell in love with several charms, including the croissant, agreed that bag charm fans should “run to TK Maxx.”
Elsewhere, Jellycat fans might like Home Bargains’ Valentine’s Day collection, which features a keyring that’s also been likened to Jellycat’s charms. @Fenloninteriors_ tipped off followers with a post saying: “Jellycat lovers, get yourselves down to Home Bargains because they have brought out Jellycat [alternative] heart keyrings.”
The fan added: “Not only that they are £1.99. How cute is he?” Other plush items available from Home Bargains include a Popcorn With Love Plush, a Hot Sauce With Love Plush, a Strawberry With Love Plush, and a Pizza With Love Plush.