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It’s been five years since Playboy was available in print but the brand is returning bigger and bolder with a new cover model: Steve Harvey’s daughter, Lori Harvey.
The model and the publication made a joint post on Thursday announcing the epic news.
The video shows Harvey wearing a low-cut, black sequin bodysuit and feathered boots in some cutaways, while donning a black, long-sleeve black dress in another clip.
“PLAYBOY returns to print with Lori Harvey on the cover,” the Instagram caption reads. “Preorder today. On stands 02.10.25.”
The return of the spring issue comes after parent company PLBY Group announced in 2020 that it was shuttering the print edition of the magazine to focus more on Playboy’s digital growth.
However last year, the company said it was planning a relaunch of the magazine in February 2025, as well as bringing back its Playmate of the Year and worldwide search for “a new class of Playboy Bunnies.”
Along with Harvey, the new issue will feature comedian and actress Nikki Glaser, coming off a successful hosting stint at the Golden Globes, along with its yet-to-be-revealed Playmate of the Year.
She will be unveiled during Super Bowl Weekend in New Orleans, though the publication gave a very revealing — but not too revealing — sneak peek of the their pick.
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The mystery woman appears in different clips, wearing only a thong, a cowboy hat and cowboy boots while walking in a desert setting, and also sitting buck naked on a horse.
“Saddle up,” reads the caption.
“For nearly seven decades, Playboy wasn’t just a magazine — it was a movement,” Mike Guy, editor in Chief of Playboy Magazine, said in a press release.
“This issue celebrates our rich history while embracing a bold new vision for the future, blending nostalgia with innovation to inspire a new generation of readers.”