Chef Gordon Ramsay is encouraging people to ditch butter and switch to a plant-based spread after saying he has been ‘blown away’ by the ingredient. Ramsay said he had tried using spread in a range of recipes and now recommends it for home cooks.
Plant-based spreads like Flora claim to have least 75% less impact on climate change than butter. Gordon Ramsay said: Gordon Ramsay says :“I believe in good, honest cooking with quality ingredients, and I can genuinely say, Flora has blown me away. From scrambled eggs to chocolate cake, I have put the product through its paces.
“It gives me the creaminess and rich taste I get from butter, whilst being more sustainable. I would encourage home cooks to make the switch, try it for themselves and see what they can create.”
Ramsay has vowed to put Flora products to the test to show people how they can use them in their cooking and baking.Ramsay said he wants home cooks to ‘break up’ with bland kitchen habits and elevate their cooking and baking.
Jorn Socquet, Chief Marketing Officer at Flora said: “I couldn’t be prouder to announce our new ‘Skip the Cow’ campaign featuring the iconic Gordon Ramsay. This campaign represents a bold step forward in showcasing the incredible versatility and taste of Flora for cooking and baking. Gordon’s passion for exceptional food aligns perfectly with our commitment to innovation and offering sustainable, dairy-free alternatives that don’t compromise on flavour or performance.”
The new ad campaign, ‘Skip the Cow’, featuring Chef Gordon Ramsay will be rolled out globally on TV, Meta and Youtube channels from today.