Anyone who’s been into a department store looking for help to tackle skin problems know that it can feel overwhelming. With hundreds of products at different price points, its hard to know exactly what is going to work – much less whether it’ll combine well with anything else you’re using – and easy to end up with barely used, expensive products taking up space in the bathroom cabinet.
An innovative new beauty brand is trying to tackle the problem, with shoppers praising them for ‘re-inventing skincare for all.’ Noli has a groundbreaking AI-powered platform that helps shoppers pin down their own personalised routine, tackling skin complaints they feel most self-conscious about. It is also currently offering shoppers £20 off when they try the questionnaire-based system to get advice on the best products for them by using the code NOLIMATCH20 at checkout.
Noli co-founder Amos Susskind explained the idea behind the brand: “In a world overflowing with choices, consumers face a paradox: overwhelmed by options, they often struggle to find what truly works for them. Noli was created to solve this problem, giving users the power to discover skincare solutions that are truly right for them.”
Noli’s technology allows shoppers to do a diagnostic quiz and face scan, generating a BeautyDNA profile which identifies ideal skincare routines tailored totally to skin type, lifestyle and preferences. It can identify more than 20 skin concerns accurately using its high-tech algorithm and offers up to 3.2million unique combinations of products based on what individuals need.
What’s more many of the items Noli recommends, which include beauty heavy hitters CeraVe, La Roch-Posay, Lancome and Kiehls, are sold at a discount, making it a particularly budget friendly way for shoppers to up their skincare game.
Personalised skin care routines are increasingly popular as shoppers try and pinpoint the exact skincare they need for their unique needs. Medik8 has a similar questionnaire based process shoppers can use to build their own regime, as does Paula’s Choice. However, the main difference between these and Noli is that Noli works across multiple big names so beauty buffs are not locked in to using a single brand – particularly good when shoppers might not have the money to splurge on everything but can pick out a key hero product which the Noli experts know will help to tackle a particular skincare bugbear.
While Noli is a relative newcomer to the beauty market, it has already notched up a 4.6 out of 5 star rating on the consumer site TrustPilot, with 66 customers leaving largely positive reviews about their innovative way of helping shoppers choose skincare products that work for them.
One customer who gave them a five star review said: “A few questions took me to my recommendations. I purchased the three products (at a really good price). Delivery was fast and I’ve been using the new products since and have noticed a marked improvement on my skin in both colour (I have rosacea on my cheeks), and texture (I get occasional breakouts, and texture is uneven). Love this company so far!”
Another shopper added: “I recently found Noli via an ad on my IG newsfeed and I was curious to try them out because of the skin care analysis that they offer on their website. I’ve tried and tested a few products on the market over the years but have never used products to suit my skin type, and Noli have helped me pinpoint exactly which products I need.
“Delivery is super fast, receiving my items 48 hrs after ordering and my packages were packaged very well. I was able to track my packages via Royal Mail, also. Katie at Noli, head of research is also very lovely and her response time to email enquiries is quick.”
Another shopper praised the brand for ‘the novel way Noli is re-inventing skincare for all,’ adding: “I was impressed by the novel way Noli tackles skincare individually, their wide range of high-quality products, quick delivery times, and the overall ease of the service.”
The site has plenty of options for men and women, with one male customer praising it as a great way to improve their skin without getting overwhelmed. He explained: “I’m new to skincare routines, so this was a bit of a step up from my usual morning routine of washing my face and using a drop of Kiehl’s Men’s moisturiser. The three products recommended for me included two from Kiehl’s and one from La Roche-Posay. So far, they seem decent—nothing groundbreaking yet, but it’s early days.
“The process itself was smooth: the survey was straightforward, even for someone like me with no prior knowledge, and the delivery was quick. Overall, it’s been a simple way to dip my toes into skincare without getting overwhelmed.”
While one shopper leaving a three-star review had a problem with their order it was rectified by the company quickly. She explained: “The order came fairly quickly and was well packaged but one of the two items I ordered was missing. However, when I emailed them about this refunded me without question for the missing item.”
The eye-catchingly low prices were so good that some customers were wary, but a final customer was pleased to see her doubts eased, explaining: “I was so skeptical about this site as they sell some very heavily discounted products but I’ve just received my first order and can confirm it’s completely genuine. The match tool they have built is great but you don’t have to use it which I like – choice is best.”
Shoppers who register and use Noli’s AI system to diagnose their skincare routine can currently get £20 off a spend of £60 or more by using the code NOLIMATCH20 at checkout.