Samsung has unveiled its latest range of smartphones – the S25, S25+, and S25 Ultra – live from San Jose, California. The South Korean tech giant is offering a significant incentive for customers looking to purchase the new devices, by providing double storage for free.

This means that customers can pre-order the 256GB S25 for the price of the smaller 128GB model (£799), or the 512GB S25 Ultra (usually £1,349) for the same price as the smaller 256GB model (£1,249), saving £100. Additionally, customers who use the code ‘S25LIVE’ will receive a free pair of Galaxy Buds 3 worth £159.

The Galaxy S25 range starts at £799 for the 128GB device, with prices increasing based on storage capacity. The most expensive model in the range is the 1TB S25 Ultra, priced at £1,549, but with the limited time storage offer, this drops to the price of the 512GB S25Ultra model – £1,349, saving £200.

Samsung Galaxy Unpacked
Samsung’s newest Galaxy S25 fleet comes with huge AI updates including a merge with Google and it’s Gemini AI (Image: Samsung/Sky Mobile)

Where to pre-order the Galaxy S25 series

The duration of Samsung’s generous offer is yet to be confirmed, but it’s anticipated to be a limited-time deal until the new handsets are available in UK stores. For those who’d rather spread the cost of the model over a contract, Sky Mobile has unveiled its alternative contract deals.

As pre-order offers for the S25 roll in, some may prefer a cheaper alternative. If you’re an Android user, the older S24 models have seen a price drop, with Samsung reducing it to £724 and Sky offering a much cheaper monthly rate of £25, down from the usual £28.