A property expert has revealed the surprising scent that could be your secret weapon for a quicker home sale. First impressions matter when it comes to property, and it is not just about how it looks – but also about how it smells.
According to expert Terry Fisher of We Buy Any Home, the number one scent guaranteed to make buyers fall in love with your home is the aroma of freshly baked goods, especially vanilla or cookies.
“Freshly baked biscuits or cookies create an immediate sense of comfort and nostalgia,” he said. “It’s a subtle yet powerful way to help buyers imagine themselves living in the home, hosting family gatherings, and making memories. That emotional connection can be the difference between an offer and a pass.”
Why freshly baked cookies work
The smell of freshly baked goods, particularly cookies or bread, is universally appealing. Vanilla notes are neutral yet inviting, striking the perfect balance between cosy and non-overwhelming. Mr Fisher explained: “The key is to use a scent that doesn’t overpower but gently welcomes buyers into the space. Vanilla and baked goods achieve this beautifully.”
For homeowners short on time, Mr Fisher suggests an easy alternative. “You don’t have to be a master baker. A high-quality vanilla-scented candle can mimic the effect without the hassle. It’s all about creating that warm, inviting atmosphere.”
Other scents that help sell homes
While cookies and vanilla top the list, Mr Fisher also highlights other scents that can speed up the sale process:
- Citrus (lemon, orange or grapefruit)
“Citrus scents give the impression of cleanliness and freshness,” Mr Fisher said. Perfect for kitchens and bathrooms, they create an uplifting environment that buyers love. - Lavender
Known for its calming properties, lavender is ideal for bedrooms or living spaces. “It’s about making buyers feel relaxed and at ease,” Mr Fisher explained. - Fresh linen or cotton
Crisp, clean scents like fresh linen signal that a home is well-maintained. “These are great for general areas where you want buyers to feel everything is in order,” Mr Fisher said. - Woody aromas (pine or cedarwood)
Subtle woody notes evoke nature and stability, making them ideal for homes with rustic or earthy design elements.
But Mr Fisher pointed out that subtlety is key, adding: “The goal is not to overwhelm buyers with fragrance but to create a pleasant, welcoming environment. Always ensure your home is clean and free of unpleasant odours before adding any scents.”