Sainsbury’s shoppers are “obsessed” with Tu’s “comfortable” and “excellent quality” PJ sets — and “they’re so pretty” too. The supermarket’s stylish pyjamas have become something of a social media sensation, with numerous viral TikTok videos devoted to the lovely sets.
TikTok user @Liblifee, for instance, amassed thousands of likes on a recent post showcasing the popular range. “Girls run to Sainsbury’s!” She wrote.
The shopper also said she’s “obsessed” with the PJs, which included a £12 Pink Stripe Hearts Shirt with £13 matching Hearts Bottoms and a Pink Wine and Dine Printed Pyjamas and Eye Mask Set for £25. Other ‘sweet’ designs seen in the video include a wintry blue set adorned with a woodland scene and a set with a prawn cocktail print.
Sainsbury’s website showcases even more fashion-forward PJs, including Cream Bow Printed Traditional Pyjamas for £24 and Blue Bath Time Print Traditional Pyjamas for £25. The PJs are usually available in sizes 6-24 or S-XXL, though some popular sizes are currently out of stock online.
Reacting to the sets featured in @Liblifee’s video, shoppers were quick to share praise. Someone commented: “I can’t – I’ve already brought two sets from Sainsbury.” A second praised: “They’re so pretty,” and a third wrote: “Love.”
Another echoed: “OMG the love hearts one!!!” A fan shared: “Ok I’m starting to see the potential in these.”
Responding to their friend, an eager viewer suggested a Sainsbury’s trip. Another shopper commented: “I do don’t need anymore right now but these are temptiiiiiing me.”
According to one person who was gifted the Pink Wine and Dine Printed Pyjamas and Eye Mask, the pyjamas are “excellent quality.” Rating the PJs 5/5, the customer explained: “They are trendy, comfortable, and of excellent quality. Well done, TU, for keeping up with the latest trends at reasonable prices.”
Sharing further praise for the design, the shopper said the PJs are “very cute” and “stylish”. However, a less impressed customer suggested: “Usually love Sainsbury’s pjs! The quality here, no where near as good as others I have bought.”