Home Bargains fans say bottles of the store’s new £2 air fresheners have transformed their home with “out of this world” smells. The viral products have been a hit across Instagram and TikTok.

The sought-after sprays, known as Nusuk Layali, have hit the shelves of the budget-friendly store, offering a significant saving compared to other retailers. These bottles hail from the United Arab Emirates, adding an air of exclusivity since not many UK households will have them.

The buzz began when a shopper posted on the Home Bargains Appreciation Society Facebook group, saying: “Picked four of the new Dubai air fresheners up today after work, only £2.29 each. The blue and red ones are my favourite. Long lasting fragrance!”

Elsewhere, TikTok user @Diamondgemcleaning also showcased the full range available in her local store. The shelf displayed all four scents in luxurious-looking canisters complete with eye-catching gold lids.

Retailing at just £2.29 for a 300ml bottle, the air fresheners come in various fragrances, including Arwa (blue), Oud Wood (black), Oud Romancia (red) and Haya (white). After the product went viral, many rushed to comment on its affordability, reports the Mirror.

One person said: “The white one is out of this world! I can’t stop spraying it.” Another added: “I’ve got the black one and it’s gorgeous!”

A third commenter asked: “How much are they in Home Bargains? I’ve been paying a lot off TikTok shop!” Someone else was surprised at the savings, adding: “No way! I’ve pay £10 for one of these!” Meanwhile, another fan of Home Bargains praised: “These are really nice, and I love the canisters too!”

It is not the first time Home Bargains has been the go-to spot for popular products seen online. The retailer is known for sourcing great items at discounted prices.

The viral sensation comes hot on the heels of a surge in demand for international cleaning products to help Brits find new ways of keeping their homes spick and span. Home Bargains and B&M have been stocking Asevi products, a Spanish brand offering floor cleaner, polish, and laundry detergent among other items.

Meanwhile, in other Home Bargains news, shoppers have been sharing their reactions to the retailer’s latest offering, which some have described as ‘disturbing’. The store has recently started selling Fugglers dog toys, which have been dubbed “funny-ugly monsters” and have caused quite a stir among customers.