Leading pollster Matt Goodwin has predicted that the Reform UK “revolt” will continue to grow following a “seismic shift” in British politics.

Speaking to GB News, Goodwin drew parallels between the political realignments seen in both Britain and America this year.


The political commentator suggested that 2024 would be viewed by historians as a “pivotal moment” marking the start of a new political era for the UK.

“What we saw this year was the beginning of the Farage Reform UK revolt, which I think will just get bigger and bigger,” Goodwin told GB News.

Matt Goodwin, Nigel Farage

Matt Goodwin claimed the Reform ‘revolt’ will get ‘bigger and bigger’ in 2025

GB News / PA

Goodwin referenced tech entrepreneur Peter Thiel’s analysis of Trump’s victory in America to explain the significance of Britain’s political shift.

“If Trump had lost this year, 2016 will forever be seen as the freak outlier. But because Trump won, 2016 will now be seen as the beginning of a new era,” Goodwin quoted Thiel as saying.

Goodwin highlighted that both major parties struggled to generate genuine enthusiasm among voters during the election.

“Yes, Labour won, but we all know it wasn’t really a vote of big enthusiasm in Starmer’s Labour,” he told GB News.

Elon Musk, Nigel Farage and Nick Candy

Reform UK leader Nigel Farage and Party Treasurer Nick Candy met with billionaire Elon Musk at Donald Trump’s Mar-A-Lago retreat

Stuart Mitchell

He added: “We saw the demise of the British Conservative Party, the demise of the Tories. I think 2024 will come to be seen as actually a seismic election that is ushering in this new era of realigned politics.”

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Reform UK leader Nigel Farage has signalled his willingness to assist with US-UK relations, telling The Telegraph he could be “a useful asset” in trade negotiations.

The former Brexit campaigner emphasised that America remains Britain’s most crucial relationship, stating: “In terms of trade, in terms of defence and in terms of intelligence, the US is our most important relationship in the world – forget Brussels.”

Labour’s incoming US Ambassador, Lord Peter Mandelson, has indicated openness to working with Farage on trade matters.

However, some Labour insiders have expressed concern that engaging with Farage would “elevate” his status and warn that Reform UK’s policies would alienate many supporters.

Matt Goodwin

Matt Goodwin told GB News that historians will compare Britain’s 2024 election to Donald Trump’s victory of 2016

GB News

Farage has outlined specific areas where he believes UK-US cooperation could flourish under a potential Trump presidency.

“There has to be a proper negotiation around tariffs and trade. The opportunity for sectoral free trade relationships is very, very high,” Farage told The Telegraph.

However, despite Trump’s campaign manager Chris LaCivita calling Lord Mandelson a “moron”, Downing Street has insisted the new US Ambassador would be a “serious asset”.

Starmer has maintained he can pursue closer relationships with both the EU and US simultaneously, telling The Sun: “I don’t accept the argument you have got to either be with the US or be with the EU.”