Viewers of BBC NI drama series Hope Street are helping fuel interest in properties in the town where it’s filmed, a property website has said.
PropertyPal said its data suggests interest in Donaghadee homes rose while season four was being shown on TV in the last few months.
The series, which aired its season finale this week, is a co-commission between BritBox North America, BBC Northern Ireland and BBC Daytime, made with support from Northern Ireland Screen.
Donaghadee sets the scene for the majority of filming in locations across the town such as Shore Street, Donaghadee lighthouse and Port Devine Harbour.
Over the past two months, while the show was airing, PropertyPal said the number of users browsing properties in Donaghadee increased by 25%, while property views rose by 21% compared to last year.
PropertyPal said popular listings in the area had included 138 Warren Road, 235a Millisle Road and Kilcoroon Cottage.
Donaghadee was named as one of The Sunday Times Best Places to Live in 2024, alongside Portstewart and Belfast’s Ormeau Road.
Described as a “hotspot on the Ards Peninsula”, the town was praised for its “charming lighthouse, multicoloured houses, and a centre packed with useful independent shops, friendly cafes, pubs and restaurants showcasing local produce.”
Emma McNally, PropertyPal’s chief operating officer, said: “Hope Street showcases the beautiful seaside location of Donaghadee and the popularity of both the programme and its setting has led to a spike in interest in property listings in the town.
“Last month we saw a rise in traffic to Donaghadee properties, contributing to an overall 20% increase in website traffic compared to the same time last year.
“With the show being broadcast on BBC One, across all of the UK, the exposure is not only positive for Donaghadee, but for NI as a whole and we anticipate that this momentum in traffic will continue to grow.”