It was a court case that captivated the attention of the global media, becoming a touchstone for conversations about justice, power and consent across Ireland.
One week on from the verdict in Ms Hand’s civil rape case against Dublin man Conor McGregor, the MMA fighter’s career is in freefall.
Products associated with McGregor have been removed from shelves, murals have been whitewashed over and marches have taken place in solidarity with victim Ms Hand.
A number of large retailers in Ireland have announced the withdrawal of products linked to the MMA fighter from stores this week. Musgrave, the owner of SuperValu and Centra, was the first to announce Proper No. Twelve whiskey and Forged Irish Stout would be withdrawn from its stores. This was followed by Tesco, Spar owners BWG Foods and the Barry Group, which operates Costcutter and Carry Out off-licences.
But how is he responding to this backlash, and what next for the man who once had it all?
Fionnán Sheahan is joined by Irish Independent legal affairs editor Shane Phelan and Irish Independent special correspondent Catherine Fegan, to discuss the fallout for McGregor following his civil rape case loss.