Motorway service area operators has launched a Toy Recovery Service to reunite lost toys at their service stations with children travelling across the UK’s motorway network with their families this holiday season. With 90% of parents in the UK having lost their child’s toy, Roadchef is stepping in to ease the pressure on parents and keep the festive spirit intact.

A recent survey of parents conducted by Roadchef found 40% would travel outside their town or city, and nearly a quarter would pay hundreds of pounds to retrieve a lost toy. 5% are willing to cross the country, while 1% would travel abroad.

Mark Fox, CEO at Roadchef said: “ Christmas is a wonderful time of year, but not one that doesn’t come without its stresses. All parents will know the dread of losing their child’s beloved toy and it can quickly turn a happy journey into a difficult one. With our Toy Recovery Service, we hope to bring peace of mind to parents using our services during the Christmas period and ensure no toy is left behind.”

How the Roadchef Toy Recovery Service Works:

  1. Report the Lost Toy: If a toy is left behind at a Roadchef service station, parents can report the missing item via a dedicated online form
  2. Quick Identification and Tracking: Roadchef will actively search and track down any reported lost toys within the service area network and publicise any lost toys found at its service stations across social media channels and its dedicated landing page.
  3. Reuniting Families with Their Toys: Once a toy is found, Roadchef will arrange for its safe return, either through pickup from the service station or via a convenient delivery option directly to the family’s home address.

For more information on the Toy Recovery Service, visit: https://www.roadchef.com/christmas-at-roadchef/toy-recovery-service