With shoppers across Northern Ireland trying to bag a Black Friday bargain today there are warnings about looking out for potential scams, as the PSNI shared their top tips for safe shopping.

While last week this newspaper reported that less than half (49%) of NI consumers said they were interested in going shopping on Black Friday, there is still expected to be huge demand across retailers today – particularly online.

According to PwC the majority (77%) of those who were getting ready to open their wallet in Northern Ireland were planning to do so online, compared to 68% in the UK.

With the significant digital spend expected, the PSNI have reminded anyone shopping for a bargain to take extra care in order to avoid being scammed, with some of their top tips to consider below:

  • Make sure a website is authentic by carefully checking the address is spelled correctly. Ideally, type it in rather than clicking on a link in an email, text or post. It’s easy for scammers to set up fake websites that are very similar to the real thing.
  • Make sure payment pages are secure by checking that addresses begin with ‘https’ (‘s’ is for secure) and there’s a closed padlock in the address bar. The https and closed padlock mean that the page is secure, but the site could still be operated by fraudsters.
  • Social media sites/apps and online forums are a popular place for advertising gifts, tickets and holidays. Many are genuine, but you need to be aware that others are fraudulent. Be extra vigilant about checking that such ads are authentic.
  • However desperate you are to buy that late present or an item that’s in short supply, don’t pay for it by transferring money directly to people or companies you don’t know. If it’s a fraud, your bank may not be able to recover or refund your money. If you can, pay by credit card. The same goes for holidays, travel and tickets.
  • Log out of the web page or app when payment is completed. Simply closing it may not log you out automatically.
  • Don’t knowingly buy fake or counterfeit goods and do all you can to make sure brands you do buy are genuine. Fakes are of inferior quality, contravene copyright law and affect the livelihoods of workers who make the real thing. They can also be unsafe in use.
  • ‘Low-cost’ or ‘free’ trials can cause problems if you don’t read the small print and look for independent reviews. Whether they’re for the latest handset or slimming pills, you could be signing up for large monthly direct debits which are very hard to cancel.
  • Learn how to spot fraudulent emails, texts or DMs, or fraudulent offers on social media. At this time of year, emails and other messages featuring ‘special offers’ and ‘prizes’ are commonplace. Don’t click on links in emails, texts or posts that you’re not expecting, and don’t open unexpected email attachments.
  • Text messages and emails purporting to be sent by home delivery firms are also on the increase, commonly informing you that there’s a charge for re-delivering a parcel, or a shipping fee to be paid. However busy you are or how much online shopping you do, keep a record of everything you buy and, if possible, which parcel delivery firm the retailer is using.
  • Check that Christmas or New Year breaks you book online are genuine by carrying out thorough research. Look for independent reviews, and make sure travel agents / tour operators are genuine by checking for an ABTA/ ATOL number. It’s always best to pay by credit card for extra protection.
  • For more information on buying safely online visit www.getsafeonline.org