Musgrave, owners of SuperValu and Centra, has withdrawn drinks linked with MMA fighter Conor McGregor from its stores.
It follows the decision by a jury in Dublin’s High Court last week that McGregor had assaulted hair stylist Nikita Hand, to whom he must now pay €248,000 in damages.
A spokesman for Musgraves said it can confirm “these products are no longer available to our store network”.
This will affect Forged Irish Stout, as well as Proper No 12 Whiskey and Proper No 12 Apple Whiskey, brands that were launched by McGregor who subsequently sold them but still promotes them on social media.
Conor McGregor leaves High Court with partner Dee Devlin
Musgrave, an Irish family-owned company, also owns the Donnybrook Fair brand and its entire network has over 1,250 shops around Ireland.
The company had faced public criticism for stocking products linked to McGregor following the jury’s decision in the assault case.
Other businesses linked to the fighter are also under pressure to disassociate themselves from his products. Developers of the Hitman game series have said they will drop content featuring McGregor.
Posting on the social media platform X, IO Interactive said that “in light of the recent court ruling” they will “cease collaboration with the athlete, effective immediately”.
The developers added that they took the court ruling very seriously and could not ignore its implications.
McGregor was a side character in the most recent game of Hitman, a franchise that has been in operation since 2000.
The Barry Group, a retail food and alcohol wholesale provider which operates the Costcutter and Carry Out off-licence outlets, has also announced that it has decided to remove both Proper Twelve and Forged Stout from its network.
The Dublin Rape Crisis Centre released a statement after the court ruling in which chief executive Rachel Morrogh said there had been, “a strong effect across Irish society that we are feeling in Dublin Rape Crisis Centre”, with calls to a 24-hour helpline almost doubling over the weekend.
The organisation said it was asking people to stand with Nikita Hand and “examine whether the brands they associate with or follow are consistent with their own values and are opposed to violence against women”.