Shoppers are absolutely smitten with a ‘glamorous’ frill smock dress from Marks & Spencer, claiming its ‘beautiful colour’ is a real standout. The frock in question, a V-Neck Frill Detail Midaxi Smock Dress, has made waves as it’s featured in the brand’s festive TV advert.

Priced at a modest £59, this eye-catching claret number is said to be ideal for the yuletide season. Catering to a range of body types, the dress is available in petite, regular, and tall sizes, spanning from 6 to 24.

According to the product description: “Bring a feminine feel to your wardrobe with this floaty midaxi smock dress. It’s cut in a regular fit, with long blouson sleeves and a button fastening at the elegant v-neckline. Frill details on the neckline, hem and front create a boho-inspired look.”

Earning a stellar 4.8-star rating on the Marks & Spencer website, the V-Neck Frill Detail Midaxi Smock Dress has garnished praise from customers. One pleased buyer stated: “Pleasantly surprised with this dress as on the hanger it looked a bit shapeless and quite huge. Once tied at the back I really liked the shape and frill detail, and a beautiful colour. I don’t think sizing up is necessary, while yes it’s spacious, that’s the style of it.”

Marks and Spencer's new £60 dress
Marks and Spencer’s new £60 V-Neck Frill Detail Midaxi Smock Dress

A content customer penned: “Love this dress; I haven’t worn it yet because it’s quite glamorous, but there are events coming up, so it will be perfect. I love that it is polyester so it will travel well, wash well and not crease.” Another shared their satisfaction by saying: “Really lovely, I had to return for a smaller size. Bought for Xmas and looking forward to wearing it. Price was really good.”

Someone else commented: “Lovely colour and perfect length for me. I am 5ft 10 Can’t wait to wear it over Christmas.” At the time of writing, there were no negative reviews for the V-Neck Frill Detail Midaxi Smock Dress, but one customer noted that it runs a bit large, saying: “Lovely material and lots of it. Beautiful colour but comes up quite big.”

The V-Neck Frill Detail Midaxi Smock Dress is currently available on Marks & Spencer’s website for £59. Additionally, M&S offers the Velvet Round Neck Midaxi Column Dress for £45, as reported by Birmingham Live.

Other options include Debenhams’ Warehouse Shadow Stripe Tie Back Neck Ruffle Tier Midi Dress, reduced from £79 to £47.40, and Superdry’s Limited Edition Dry Printed Silk Dress, now £45. New Look has also discounted the Ruffle Long Sleeve Midi Dress to £25.