Meghan Markle has “secured a boost from Netflix” ahead of the Duchess of Sussex’s official launch, according to new claims.
The Duchess of Sussex’s lifestyle brand American Riviera Orchard could soon find a home in two major US shopping centres as part of Netflix’s ambitious retail expansion plans.
Meghan’s range of products, including jams, cookware and lifestyle items, may be sold at new “Netflix House” locations set to open in 2025 in Dallas, Texas and Philadelphia, Pennsylvania.
The streaming giant is spearheading the merchandising operation for American Riviera Orchard, which will coincide with the launch of Meghan’s Netflix cookery series.
Meghan Markle ‘secures boost from Netflix’ ahead of Duchess of Sussex’s official launch
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The show, filmed in California during April and May this year, is due to debut in early 2024 alongside the official launch of her brand.
The retail locations will be situated in the Galleria Dallas and the King of Prussia Mall near Philadelphia, marking Netflix’s first major venture into physical retail spaces.
These new Netflix House locations will offer interactive experiences based on popular Netflix shows, creating immersive entertainment destinations.
Visitors will have the opportunity to participate in real-life Squid Game experiences (without the lethal elements), enjoy tea at a Bridgerton café, and take part in Knives Out murder mystery dinners.
The Sussexes’ docuseries, Harry & Meghan, was released on Netflix in December 2022
Netflix
The venues will also feature ice cream tasting at Scoops Ahoy, inspired by the parlour from Stranger Things.
Netflix’s chief marketing officer Marian Lee described the initiative as the “next generation” of their strategy, aimed at enticing viewers away from their sofas.
The entertainment complexes will serve as physical points of sale for Netflix show merchandise, potentially including a dedicated space for American Riviera Orchard products, according to reports in The Mail.
There are even suggestions of possible pop-up American Riviera Orchard bakeries or cafés within these locations.
Meghan launched an Instagram page for American Riviera Orchard earlier this yearInstagramLATEST ROYAL NEWS:
A look at Meghan Markle’s jam from American Riviera Orchard Instagram / Heather DorakThe upcoming Netflix cookery series will mark the official launch of American Riviera Orchard’s product range, which is set to include homewares, china, glasses and consumables.
Sources suggest the show will be accompanied by a cookbook, which is expected to be more of a lifestyle guide to entertaining, hosting and elegant living rather than a traditional recipe collection.
The brand’s product line will encompass a wide variety of items, from jellies and edible oils to marmalades, fruit preserves and spreads.
Additional merchandise will include tableware, drinkware and kitchen linens, with the brand drawing inspiration from Santa Barbara, California, where the name “American Riviera” originates.