Coca-Cola has confirmed the Christmas Truck Tour will return for Christmas 2024 and says this year’s campaign will be bigger and better than ever before, in a magical winter wonderland setting. The much-loved festive tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste, and for every person that attends the equivalent of a meal will be donated on their behalf.
Coca-Cola aims to donate the equivalent of up to a total of 1 million meals this festive season. This year, the Coca-Cola Truck Tour focuses on the campaign message “The World Needs More Santas” and the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.
Under a canopy of twinkling lights and festive music, visitors will be able to enjoy festive games, participate in a lucky dip with the chance to win exclusive Coca-Cola merchandise and experience a festive food truck that will serve up seasonal tastes alongside a cold Coca-Cola Zero Sugar.
This year’s Coca-Cola Christmas campaign will also include:
- The ‘Holidays Are Coming’ Advert : The Coca‑Cola Christmas Truck will be making its familiar festive appearance on TV screens in November. This year’s advert will launch with a special twist as fpr the first time, Coca-Cola will introduce an AI-generated reinterpretation of the classic advert.
- Create Real Magic Experience : This season, Coca-Cola will unveil a new festive digital AI experience, enabling people to engage in magical conversations with Santa to create a personalised, shareable snow globe animation, based on a personal holiday memory. Accessible by scanning the QR code on a Christmas bottle or can of Coca-Cola, the digital snow globe aims to act as a virtual gift.
- The World Needs More Santas : Now in its second year, the “The World Needs More Santas” advert returns, reminding everyone that one act of Christmas kindness can spark the ‘inner Santa’ in each of us. The film is soundtracked by British singer-songwriter Celeste, with a cover of “Anyone Can Be Santa”.
Florence Wheatley, Marketing Manager for Coca-Cola Great Britain Coca-Cola, said: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste. We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
For those unable to visit the Coca-Cola Christmas Truck in person, from November, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste will invite fans to scan on-pack QR codes for the chance to win Christmas shopping vouchers.
With a packed schedule of Truck Tour stops throughout Great Britain in the lead-up to Christmas, Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaGBI (Instagram) and @CocaCola_GB ( Twitter ).
Kirsty Ford, Head of Fundraising at FareShare said: “We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”