UGG boots have gone in and out of fashion since the brand first launched back in the 1970s, with a worldwide peak in popularity in the mid-2000s – and now, it seems the likes of Kylie Jenner, Bella and Gigi Hadid, and Emily Ratajkowski, are behind yet another UGG comeback.

With the comfy shoes set to once again be on the Christmas lists of many fashion enthusiasts, the UGG website has slashed prices across much of its footwear ahead of Black Friday next month – including the Women’s Ashton Short Boot, which has been reduced by 40%, from £55 to just £92.99.

Unlike the fluffy, fleece-lined boots that everyone tends to think of when they picture UGGs, this pair have a more edgy look, with a thick rubber sole, a zipper fastening, and a silver buckle – and best of all, they are waterproof, making them the perfect footwear as we head towards winter.

The Ashton Short Boot features waterproof suede and seam-sealed construction to help protect against the rain, with a soft, synthetic lining and foam footbed, giving you the unparalleled feeling of an UGG boot, but with more practicality to wear out and about in rainy or snowy weather.

The sand-coloured boots are available in sizes 3-9, and are sure to be the perfect finish to any of your autumn and winter outfit ensembles. They boast an impressive 4.8-star rating out of five stars on the UGG website, with buyers praising the boots for being “extra comfy” and “very fashionable”.

One happy customer wrote: “These boots are SO cute and very comfortable! I can stand and walk in them all day. I receive tons of compliments. Love them!”

The boots are waterproof, making them perfect for wearing this winter
The boots are waterproof, making them perfect for wearing this winter (Image: UGG.com)

Another added: “Love these boots, very comfortable and have cushion inside that makes them extra comfy.” And a third commented: “I fell in love with the design right away when I was browsing. The shoes are so comfortable.”

However, not everyone found the shoes as comfortable to wear, as one wrote: “The look and non-skid is awesome, but you HAVE to buy heal protectors. Blisters first time I wore were awful! Much too stiff on the heel and they rub. They need way more padding on that spot.”

And another agreed, adding: “I just love the look and feel of these boots. Very fashionable and I get compliments whenever I wear them. Only downside is I wish there was a lining on the bed of the shoe, otherwise A+++.”

If you’re after a pair of UGG boots for Christmas this year, the brand’s website has an outlet store where many items are currently heavily discounted – including the Pearle Slipper which is now half-price, down from £90 to £44.99.

Or, if you’re seeking something akin to the classic chestnut UGGs – arguably the brand’s most iconic style – there are a number of high-street alternatives that offer a more budget-friendly option. Bargain hunters have been flocking to Debenhams’ Blue Cross sale this week, with massive reductions on everything from shoes to tech.

The EverAu Australia Finch Ultra Mini Classic Boots are currently 72% off at Debenhams, reducing them to just £43.99 from £159. Available in five different colours and women’s sizes 3-9, they present a versatile and appealing choice for fashion enthusiasts on the hunt for a deal.

Meanwhile, Marks and Spencer’s Suede Flatform Boots are priced at £45, and come in chestnut, black, and buff, while New Look’s version is even cheaper at £25.99.