Somerset dairy firm Wyke Farms has unveiled a new look in a move it says will position it for future growth. The 160-year-old cheese producer has changed its packaging on its premium range of cheddar and butter.
The rebrand was carried out by design and marketing firm Big Fish and includes a new logo and and the company’s founding date of 1861. It follows the redesign of Wyke’s Ivy’s Reserve brand in 2021.
Rich Clothier, managing director and third generation family member at Wyke Farms, said: “The core values that underpin everything we do and that have been passed down through the generations of my family will never change, but the way in which we communicate them has been updated and we are proud to reveal our new identity to communicate what really matters to us in a better way.”
The announcement comes days after Wyke scooped the Environmental Leadership Award at the Food and Drink Federation Awards. The company was praised by judges for sourcing all electricity and gas from biogas and solar (generated from farm and dairy waste which has no other value).
“Our goal has always been to innovate and lead the way in the dairy sectors as a family-owned business that is highly agile with sustainability enshrined in our core values,” said Mr Clothier. “We work tirelessly to ensure this vision is achieved. The award is a testament to the hard work and dedication of our entire team.”
In January, Wyke Farms posted a 68.4% rise in operating profits to £10.9m in the year to March 31, 2023. Among the drivers for the company’s success was its anaerobic digestion-based energy business, which sold more than 60% of the surplus green gas it produced back to the National Grid at “record prices”.
Turnover also increased by 20% to £149.5m, according to Companies House documents.