A nostalgic Cadbury’s chocolate bar launched in the 1990s and taken of the shelves 18 years ago has been spotted back o the aisles, with shoppers urging people to buy very one they can. Cadbury’s Fuse bar was launched in 1996 and quickly became one of the best-selling treats.
The chewy, crunchy snack was filled with nuts, raisins, cereal and fudge. and coated in milk chocolate when it was launched in a national advertising campaign on ‘FuseDay’ – Tuesday, September 24, 1996.
It proved a hit among chocoholics across the country, until the bar was discontinued in 2006. But now it has been spotted back in shops and the bar has returned in miniature form to branches of B&M.
Posting a photo of the bitesize chocolate pieces to the Newfoodsuk Facebook group, one shopper said: “Cadbury Fuse Mini Treats spotted at B&M!” The post has since garnered more than 1,000 reactions, almost 500 comments and 150 shares.
One person tagged a friend on the post and wrote: “need you to get me some of these before they disappear!” Another said: “If you see these buy all of them.” One person added: “I thought fuse chocolate was extinct, seems like it still exists.” A fourth person said: “If these are like the old fuse bars I need these”.
The news follows an announcement by Cadbury that it would not be bringing back the Spira bar, which was discontinued more than 19 years ago, despite chocolate lovers up and down the country calling for its return. The Spira bar had a hollow, twisted spiral shape, containing milk chocolate with an airy and crumbly texture.
A petition was even launched to have it back on supermarket shelves, and a Facebook page was created to support the cause,w which amassed 35,000 followers.
In a statement to Sky News however, Cadbury said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business. Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from!”