H&M customers are going crazy for a brown blazer they’ve discovered online. The high-street retailer is renowned for its quality clothing, accessories, and homeware, and shoppers have found their new favourite item.

TikTok user Olivia (@oliviamcveigh) posted a popular video showcasing the H&M blazer, with text overlay stating: “H&M absolutely slayed with this blazer for autumn/winter.”

The video, which gained over 23k views, was captioned: “Come on @H&M take a bow. This is the best blazer I’ve ever bought.”

It received numerous comments from excited fans, with one shopper writing: “omg need.”

Another person wrote: “It’s perrrrfect” and a third added: “Oh I’m obsessed, even if you have sold it out already,” reports the Mirror.

A fourth shopper said: “It’s unreal!” A fifth excited customer labelled the blazer “a staple” while another called it “stunning.”

The product in the clip is H&M’s Brown Twill Blazer, currently on sale for £33.20, down from £37.99. The full description from the retailer reads: “Single-breasted blazer in twill with notch lapels and a button at the front.

“Loose fit with shoulder pads, long sleeves and jetted front pockets with a flap. Shaping darts at the front and princess seams at the back. Lined.”

The blazer has a five-star rating online, with several rave reviews. One shopper said: “Looks great on. Perfect brown colour….”

A second customer commented: “Warm and the best fitting blazer I own…” while a third remarked: “Amazing quality feels More expensive than it is. I sized up…” The blazer has yet to receive any negative reviews online.

Alternatively, a number of retailers have similar products. Mango has the Houndstooth checked blazer for £79.99, while New Look has the WKNDGIRL Brown Single Breasted Blazer for £60. Next also has the Asymmetric Adjustable Waist Blazer for £64.