Chocolate fans across the UK are in for a treat as Cadbury has launched an incredibly festive product that’s causing quite the stir online. The chocolate giant boasts that this particular special treat – retailing at £1.65 in Sainsbury’s – is the ‘no.1 best selling Christmas novelty bag’ in the nation.

Taking to Instagram, Cadbury announced: “PSA: Cadbury Snowballs have hit the shelves! Is it too soon, or are we just getting a head start on the Christmas magic?” The chocolatier’s delicious Snowballs are milk chocolate balls coated in a crisp shell that is dusted with icing sugar.

Although Christmas Day is exactly 68 days away, many commenters were already eager to embrace the holiday spirit. One person confessed: “May have already had some this weekend,” as someone else quipped: “It’s never to soon for these!!”

A third also chimed in: “Yay! My favourite! Even better than Mini Eggs.” However, other users didn’t look as fondly upon the early Christmas launch, with one person bluntly quipping: “It’s. October.”

Another added: “What has happened to Festive Friends? I’m really am disappointed this year as I love them!” In response to this, Cadbury confirmed that Festive Friends – its animal-shaped chocolate biscuits – are being replaced this Christmas.

Screenshot of Sainsbury's website selling Mini Snow Balls Cadbury
The delicious Snowballs are milk chocolate spheres coated in sugar (Image: Sainsbury’s/Cadbury)

They added: “We carefully consider any changes we make to our Christmas line up, and we are sure that you will enjoy this seasonal version of the much-loved Cadbury Animals Biscuits.” If you’re keen to get your hands on Cadbury Snowballs, you can also head to Asda, Morrisons, Waitrose and a number of other shops.

Animal Friends are available at a number of these stores too.