Prince Harry is going back to basics with a formula that worked well for him but there’s also the realisation that the Sussexes’ appeal as a couple wasn’t as successful as they hoped, according to a PR specialist.
The Duke and Duchess of Sussex have made a series of solo appearances in recent weeks, leading to speculation that the couple has adopted a new business strategy.
PR specialist Mark Borkowski claimed that the couple is embarking on solo projects now because their “star power wasn’t as successful as they hoped.”
He argues this is the reason that caused their professional separation.
Prince Harry’ going back to basics’ as professional separation from Meghan Markle ramps upGettyHe said: “There has been a separation [of their work] for a while.
“They had to change the narrative.”
The Sussexes’ professional separation began last month as the Duke of Sussex travelled around the globe to continue his work with various charitable causes.
Prince Harry attended an event hosted by WellChild, a charity he has supported for many years, while the Duchess of Sussex was recently in the spotlight at the Children’s Hospital Los Angeles charity gala.
Prince Harry attended an event hosted by WellChild, a charity he has supported for many years, while the Duchess of Sussex was recently in the spotlight at the Children’s Hospital Los Angeles charity gala.
PA
While Harry also travelled to Africa for his charity Sentebale, he mentioned that his wife Meghan was back in Montecito “holding the fort”.
Fans of the couple have also spotted a practical advantage, ensuring that one parent is always present for their children, Archie, five, and Lilibet, three.
Megan has recently finished filming a new Netflix show, although the release date is yet to be announced.
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While Harry was in Africa for his charity Sentebale, he mentioned that his wife Meghan was back in Montecito “holding the fort”.
Getty / Netflix
Doug Eldridge, a celebrity branding and marketing expert and the founder of Achilles PR, praised the royal couple’s latest move and said they would benefit from their professional separation with a comparison to a winning poker hand.
He said: “This is akin to splitting aces at the poker table: together you’d think they’re unbeatable — and normally they would be — but oftentimes it’s better to play two separate hands with an ace as an anchor.
“Right now, when you see Harry and Meghan together, it conjures an immediate association to the drama, none of which is positive: leaving the Royal Family, the tell-all book, the sit-downs, the negativity.
“By contrast, when seen separately, they can almost play their hand, just like the pair of aces you split at the table.”
He added that when Harry appears solo, he can present himself as the “charming guy he was always thought of”, while Meghan can be “free to brand her forthcoming line of goods”.