A Devon-based digital firm has been acquired by a national software and payments company for an undisclosed sum. Kingsbridge-headquartered GOb2b, a business-to-business ecommerce specialist, has become part of London’s ClearCourse following the deal.
GOb2b provides its customers with software solutions to help manage high volumes of stock, pricing options and card payments. The firm works with businesses including tyre specialist Yokohama and consumer products group Viatek.
GOb2b said the deal would allow it to access ClearCourse’s networks and resources, while the London company will be able sell its payments solution to the Devon firm’s customer base.
Former chief executive Paul Dorey will remain involved with GOb2b on a consultancy basis, the company said.
He said: “Both businesses have a strong, complementary product offering that offers exciting potential for integration. Our focus now is on making the most of these synergies to propel us on the next phase of our growth journey.”
FRP Corporate Finance advised GOb2b on the deal. The transaction was led by partner Simon Davies and director Richard Boyden, supported by senior manager Madhavi Morjaria.
Mr Davies said: “GOb2b has built a robust customer base which has exciting growth potential, thanks to its ability to seamlessly onboard new customers while nurturing its existing relationships.
“In ClearCourse, it has found a partner that has the experience and resources to allow it to continue to expand while delivering the high-quality service it is known for. I look forward to seeing both businesses grow together in the coming years.”