Home Bargains has impressed shoppers with its new skincare line-up for the season ahead. The budget retailer has introduced an expensive face mask, but it is on sale at an astonishingly low price.

This luxury item typically retails for £50, but the thrifty chain is offering it for just a few pounds. Buzz about this premium product started circulating on social media, where eagle-eyed bargain hunters in the much-loved Facebook group, Home Bargains Appreciation Society, were quick to spot the deal.

Member of the community, Magdalena, uploaded an image of the skincare item with the caption: “I’ll try it!” The snapshot showed shelves stocked with high-end brand Whind’s ‘lavish’ face masks.

A label visible in the picture reveals that Home Bargains has priced the face mask at an incredible £3.99 despite it having a suggested retail price of £39. Yet on Whind’s own website, and on luxe beauty site SpaceNK, you’d have to pay £50 for a box of it.

By heading down to your closest Home Bargains, you could indulge in the opulence for less than £4 – potentially saving a whopping £46. There are also three different versions of Whind’s face masks available, each at the same bargain price of £3.99.

There’s the Whind’s Sahara Silk Vanishing Cream Exfoliator, tailored to ‘renew’ and ‘brighten’ the complexion, boasting ingredients like mirage enzyme complex, rhassoul and amber, reports the Mirror. Then there’s the Whind’s Kasbah Moonlight Transforming Cream-to-Oil Nightly Mask that ‘nourishes’ and ‘renews’, crafted from argan, vitamin E and orange blossom.

Home Bargains shoppers could save themselves more than £40 by browsing the store's skincare aisle this month
Home Bargains shoppers could save themselves more than £40 by browsing the store’s skincare aisle this month (Image: Whind)

The third product is Atlas Pure, a ‘purifying whipped mask’ that promises to ‘purify’ and ‘cleanse’, boasting ingredients such as green clay, salicylic acid, and verbena. Dawn, a member of the same Facebook group, posted images of the masks, exclaiming: “Great prices!!!”

In response, an eager shopper commented: “I need this!” She then proceeded to tag a friend, adding: “£50 beauty cream. Christmas please.”

The face masks aren’t the only Whind products Home Bargains is stocking, the store is also selling Whind’s Sahara Sunrise Brightening Overnight Eye Mask. The formula is designed to ‘smooth’ and ‘brighten’ skin around your eyes and is made using niacinamide and caffeine.

By heading to Home Bargains, shoppers can pick up one of the face creams for only £3.99 each
By heading to Home Bargains, shoppers can pick up one of the face creams for only £3.99 each

In other news from Home Bargains, select stores are now featuring a self-serve coffee machine, allowing customers to enjoy a £2 cup of coffee or hot chocolate while shopping. Additionally, Home Bargains is rolling out new gift cards, with shoppers expressing their excitement by saying ‘what a time to be alive’.

The budget store’s fans can look forward to using these cards for a treat-filled shopping spree, available from this week onwards.