Beauty enthusiasts are raving about a budget-friendly cream that promises smooth and hydrated skin. The L’Oreal Paris Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream has been hailed by users for maintaining their complexion ‘looking young’ without appearing shiny or leaving an ‘annoying’ film.

The Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream, which usually sells for £9.99 for a 50ml tub, is currently available at almost half price for a limited period, bringing the cost down to a more affordable £4.95. Interestingly, it’s cheaper than Boots, where the identical product retails for £9.99.

It’s also not part of the health and beauty retailer’s weekly £10 Tuesday flash sale, which offers selected products at reduced prices for one day only. Although the anti-wrinkle cream is targeted at women over 35, it has received accolades from beauty aficionados of all ages. Women in their teens, 30s, and 70s have all praised the moisturiser.

This is because it’s packed with collagen to combat the first three signs of ageing. The triple-action cream is expertly designed to reduce the appearance of wrinkles, enhance firmness, and replump skin for a younger look. Additionally, it claims to provide 24-hour hydration, resulting in nourished and less dry skin over time, reports Manchester Evening News.

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The L’Oreal Paris Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream has received an impressive average-star rating of 4.5 out of five from over 3,050 reviews on Amazon. One satisfied customer shared: “Great product. I like to think this stuff is improving the look and feel of my 71-year-old skin. Non greasy and absorbs easily. What more can you want? “.

Another user penned: “I’ve never really used moisturiser but decided to try this and oh my gosh. Within a week I could feel the difference and people commented on my skin. So hydrated and so smooth. I’m hooked. Great price, great product. I highly recommend this if you’re looking for good and fast results.”

A different shopper noted: “Already can see a difference in my face, I was using another brand and realised it wasn’t making a difference so gave this a try happy with the outcome. Not too greasy, keeps my face hydrated. Effective and easy to apply. Good price too.”

However, among the three-star reviews left on the Wrinkle Expert 35+ Collagen Anti-Wrinkle and Hydrating Day Cream, one customer described it as ‘ok but great’. They stated: “It moisturises the skin well and doesn’t make me shiny. But it has a sticky feel to it and if I touch my face during the day it peels off. I wouldn’t buy again, there are better face creams out there.”

Yet another shopper was thrilled with their Amazon skincare find, sharing: “This is one of the best face creams on the market for sensitive skin. It is light, soaks in without leaving an annoying film, keeps skin moisturised, smells amazing, doesn’t irritate eyes doesn’t cause allergies for anyone in our family. Can be used on ‘after shower itchy’ skin. Kind of calming too. I wouldn’t say you must be 35 to use this cream my daughter is 19 and loves this cream too. Thank you.”

In other news, bargain hunters can check out Boots’ £10 Tuesday sale here. The Olay Regenerist Whip Day Face Cream SPF30 is currently a steal at £10, slashed from its usual £38, and the RoC Multi Correxion Hydrate + Plump Eye Cream 15ml has been reduced to £10 from £24.99.