Amazon Prime’s Big Deals Day sales event is in full swing, with plenty of bargains snapped up so far, and still hours left to grab yourself a hefty discount.

Whether you’re on the hunt for early Christmas gifts, or simply fancy treating yourself, the online retail giant has a wide variety of deals to choose from, covering everything from fashion, beauty and tech, to tantalising food savings.

But you’ll need to act fast, as the huge sales event ends at 11.59pm tonight (October 9). And in order to benefit from the sales, you’ll need to be an Amazon Prime member so if you’re not one already, you can sign up here quickly and easily.

With so many deals to choose from, and so little time, the Liverpool Echo has put together a list of the top savings that people were rushing to snap up on the first day of the sale yesterday (October 8). Read on to find out the most popular items.

Amazon Fire TV Stick, tablets, TVs and Ring Cameras

  • Amazon Fire TV Stick, 62% off – The Amazon Fire TV Stick, with Alexa Voice Remote, has been cut to just £16.99 in the Big Deals Day sale, from its usual retail price of £44.99. The latest release of the best-selling streaming device allows you to use your voice to search and launch programmes from across different apps, and Amazon Prime members get ‘unlimited access to hundreds of thousands of films and TV episodes’. You can find the deal here.
  • Amazon Fire HD 10 tablet, 47% off – Save £70 on the Fire HD tablet which has been cut by 47% in the sale. Usually priced at £149.99, for a limited time, it has been slashed to £79 and shoppers are bagging it by the minute. With three colour options available: ocean, lilac, and black, the tablet offers 32GB of digital storage, as well as a 10.1″ 1080p Full HD display. View the full deal here.

  • Amazon Fire TV 32-inch 2-Series HD smart TV, 44% off – Down from £249.99 to £139.99, this HD TV features a HD 720p resolution with support for HDR 10, HLG and Dolby Digital Audio. Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more. Check out the full deal here.

  • Ring Indoor Camera (2nd Gen), 40% off – Originally priced at £49.99, this indoor Ring camera has been reduced to just £29.99 in the Amazon Prime Day sale. It’s described a security camera that lets you ‘add protection and peace of mind’, and is a great way of checking in on your pets. Find out more here.
The Amazon Fire TV Stick is now available for just £17
The Amazon Fire TV Stick is now available for just £17 (Image: Amazon.co.uk)

Fashion

  • Michael Kors Portia Watch for Women, 71% off -There’s a huge saving on this Michael Kors watch for women, down from £219 to just £62. With a gold stainless steel strap, the watch is water resistant. Find out more about the Michael Kors watch here.

  • Rocket Dog Sidestep Womens Black Cowboy Boot, 62% off -These “irresistible” Western-style cowgirl boots have fallen in price from £88 to just £33.24. They feature a cute knotted buckle and ankle strap detail, and are easy to pull on to quickly transform you into living out your cowgirl dreams. Find out more about the Rocket Dog Cowboy Boots here.

  • Crocs Unisex’s Classic Lined Clog, 50% off – The specific shade ‘mushroom bone’ has been reduced from £54.99 to £27.50, while a number of other colourways have also seen slightly lesser discounts. Perfect for the autmnal weather, these classic lined clogs come with ‘toasty lined fuzz’ to make sure your feet are nice and warm in the winter. Find out more about the Crocs here.
  • Levi’s Women’s 314 Shaping Straight Jeans, 29% off – There’s nothing like a classic black jean, and these Levi’s have been reduced to £53 instead of £75 in the Amazon Prime Day October sale. They shape through the hip and thigh, with a straight leg, and promise to ‘slim the tummy and contour curves’. Find out more about the Levi’s jeans here.

Beauty and make-up

  • Maybelline New York Lash Sensational Sky High Mascara, 54% off – A full review of this mascara, which is down from £12.99 to just £5.99, can be found here. It is bound to fly off the shelves as shoppers have raved that it has “tripled their lashes in length”. Check out the full deal here.
  • L’Oréal Paris Collagen Expert Retightening Cream, 49% off – Amazon has slashed the price of this cream to almost half-price, from £14.21 to just £7.27. Users swear by the product for reducing fine lines and wrinkles. Check out the full deal here.
  • LUXROS Eyelash Growth Serum, 45% off – This formula is designed to give you not only thicker and longer lash and brow look, but also make them ‘healthier and stronger’. Now available for just £21.89, down from £39.88, the brand said: “Our customers have seen thicker, longer, fuller eyelashes and eyebrows in just 4 weeks through this eyelash Growth Serum.” Have a look at the deal here.
  • Urban DecayNaked Basics Eyeshadow Palette, 42% off – Usually retailing for £49, you can now grab one of these iconic eyeshadow palettes for £28.15. Any beauty lover will remember the classic Urban Decay Naked eyeshadow palette, and this comes with an in-built mirror and a double-ended brush.You can find it here.
  • Urban Decay All Nighter Makeup Setting Spray, 41% off – Thisnumber one bestseller is down to £16.74 from the usual price of £28.50. Promising to make your makeup last up to 16 hours, this lightweight spray prevents any smudging or makeup settling into fine lines. Have a closer look here.
  • Revolution Beauty London Miracle Cream, 37% off – Usually priced at the £10 mark, this cream has now been cut to an even more wallet-friendly £6.25 and shoppers have been raving about its results. Described as ‘supercharged’, it promises to ‘re-energise your base for smoother, plumper and younger-looking skin’. Have a look at the cream here.
  • CeraVe 473ml Foaming Cleanser, 37% off – Developed with Dermatologists, this cleanser contains three essential ceramides to respect the skin’s natural barrier. Gentle on the skin, fragrance-free, and non-comedogenic, this foaming gel cleanser removes excess oil from the face and body. It is now on sale for just £11.70, down from £18.50. Pick one up here.
  • ARTETHYSSkincare Beauty Fridge, 15% off – A fun way to store your skincare is in a mini fridge like this one. Great as a novelty gift for the beauty lovers in your life, or as a treat to yourself, this one has been reduced from £33 to £28 in the sale.
You can also grab this mini fridge to store your beauty products in, now just £28 in the Big Deals sales
You can also grab this mini fridge to store your beauty products in, now just £28 in the Big Deals sales (Image: Amazon.co.uk)

Carpet and vacuum cleaners

  • Shark CarpetXpert Deep Clean Carpet Cleaner, 38% off – Reduced from £249.99 to just £154.99, this Shark product makes carpets ‘look new again’. Have a look at the deal here.

  • Shark Cordless Stick Vacuum Cleaner with Anti-Hair Wrap, 36% off – Originally priced at £279.99, this Shark Cordless Stick Vacuum Cleaner has an anti-hair wrap technology, and removes hair from the motorised brush-roll as you clean. It’s described as perfect for long, short and pet hair, with up to 40 minutes run time. Check out the full deal here.

Food and drink

  • Heinz Beanz, pack of 12, 52% off – Was £16.80, now £7.99, baked beans are perfect for a quick meal and are always handy to have around the house. Perfect for bulk saving, you can pick them up here.

  • Grenade’s high-protein, low-sugar bars, 45% off – Currently just under half price, the nutrition bars are triple-layered and contain over 20 grams of protein with only 1.4 grams of sugar. You can buy 12 of the bars for £16.99, down from their usual retail price of £30.99.Pick up the deal here.

  • STARBUCKSDiscovery Variety Pack Nespresso Coffee Capsules, 38% off – Want to save money on your morning cup of coffee? This bulk pack of coffee was £23.70, but is now down to £14.69. Pick up the coffee capsules here.

  • Quality Street2KG box, 30% off – Christmas isn’t complete without Quality Street. This deal gives you 2kg of your favourite sweets at just 91p per 100g. It has a 4.5-star rating, out of 1,097 reviews. In comparison, Tesco, ASDA, and Sainsbury’s sell 600g tubs for £6, which works out to £1 per 100g. You can find the deal here.

  • CelebrationsMilk Chocolates Gift Box 2.4kg, 25% off – Now £21 down from £28, this box contains all the usual Celebrations favourites: Mars, Twix, Snickers, Bounty, Galaxy, Galaxy Caramel, Maltesers Teasers, and Milky Way. The largest tubs available at Tesco and ASDA are 550g, priced at £6 (£1.09 per 100g). Meanwhile, Sainsbury’s sells a 300g box for £5 (£1.67 per 100g) – pick up this deal here.