Jeremy Clarkson’s Hawkstone has agreed its first national grocery listing with Waitrose. The deal will see the television presenter-turned-farmer’s beer and cider go on sale in more than 300 stores around the UK.
The former Top Gear host launched Hawkstone – named after a Neolithic standing stone located close to his farm in Gloucestershire – in 2021 in partnership with the Cotswold Brew Co. It is now the UK’s fastest-growing beer brand.
All Hawkstone lagers are brewed with barley grown by British farmers, while its cider is made with apples from local British orchards. The company’s debut in Waitrose will see its premium lager (4.8%), session (4%), IPA (4.8%), and cider (5%) available to buy.
Clarkson said: “I’m literally thrilled. And a big thank you to Waitrose for supporting British farming.”
The listing comes hot on the heels of Hawkstone’s inclusion in the Sunday Times Top 100 fastest-growing UK companies. The brand has quickly gained a loyal following for its commitment to British farming and farmers.
Jourdan Gabbini, Waitrose beer and cider buyer, said: “We’re committed to showcasing the best of British at Waitrose and hero-ing our British farmers, and Hawkstone’s delicious beer and cider range does just that. We look forward to hearing what our customers think about this very exciting new offering.”
Hawkstone’s flagship premium lager recently earned the title of Country Winner at the World Beer Awards, impressing a panel of experts and marking its place as the best lager in England. It has also bagged a Great Taste Award.
Hawkstone has also launched its first ‘Hawkstone Filling Station’ at The Farmer’s Dog, Jeremy Clarkson’s Cotswold pub.