Pringles and men’s health charity Movember opened the doors to the Scan & Scran Café, a traditional British caff pop-up designed to help the nation have tricky conversations about mental health and wellbeing. The café launched as new research from Pringles shows that almost half of British men don’t know how to ask someone if they’re okay and 71% admit they could be better informed on how to talk to someone struggling with their mental health.
The pop-up was opened by football pundit and mental health advocate Jimmy Bullard.
Visitors to the café were shown how they can scan the QR code in Mr P’s iconic moustache on select Pringles tubes to access the Movember Conversations tool. The tool provides advice and guidance on how best to check in with your mates if you think they need support. Guests were given the opportunity to learn more about the Movember-approved ALEC method for talking to friends about their problems; Ask, Listen, Encourage action, and Check in.
Nearly four in ten men still believe there is a stigma around men and mental health
Jimmy Bullard said: “When I worked on site, no topic was off limits. So why is the conversation around where our heads are at such a taboo? Most likely because a lot of us don’t know how to start the conversation! That’s why I’m proud to be working with Pringles and Movember to guide the nation on how to get talking. And where better than in the comfort of a British institution, the high street caff?”
Anne-Cecile Berthier, Country Director UK and Europe at Movember, said: “Our partnership with Pringles is about finding ways to help us feel more connected. Speaking about mental health and checking in with your mates are some of the most important things we can do. Starting a conversation about mental health can be daunting, so together we are finding new ways to encourage opening up to lighten the load.”
Pringles and Movember have teamed up each year since 2020 to show the power of connecting with friends, by encouraging people to get together, share and talk when they need help. To date, the partnership has raised over £1 million in Europe. This money has gone towards funding Movember’s vital mental health work, including the innovative Movember Conversations programme and Spot the Signs.
To find out more about Movember, and how to start those tricky conversations with a mate or loved one, head to https://uk.movember.com/.