Hackney saw a throng of Londoners queuing up for a free slice as a temporary pizza joint handed out free pizza to prove a point.
The move comes after findings that 40 per cent of youngsters would happily cut back on takeaways if it meant a step closer to owning a home – not that matters are quite so simple.
A poll of 1,000 young adults aged 18-30 revealed that a startling 50 per cent think they’ll never afford their own place due to skyrocketing housing prices.
Indeed, a whopping 91 per cent now dismiss the idea of homeownership as a top priority, with nearly half shelving their property dreams to focus on enjoying life. Additionally, a significant 63 per cent would prefer to spend their money than save for a home deposit or mortgage payments.
The survey shed light on attitudes towards living life to the fullest while one can; 73 per cent indulge in treats like dining out or fresh threads up to three times monthly.
Meanwhile, 22 per cent concentrate on climbing the career ladder, and a modest 10 per cent aim to clear student debt first.
Speaking on behalf of Slice, the new mobile network behind the research and purveyor of customer cashback incentives and involvement in its product decisions, a spokesperson shared: “We understand that it’s hard out there for young people to buy their first home.”
They added: “We’re equally tired of hearing older generations tell us to cut back on takeaways to be able to afford a deposit.
“Cutting out takeaways for a year won’t even come close to the money needed upfront – but we’re giving away free pizza anyway.
“Times have changed in the last 20 years – becoming a property owner then was far easier and not as overwhelming financially. It’s no wonder so many have given up and would rather spend their hard-earned money on life experiences.”
Over one in five feel their earnings are too low to secure a mortgage for a decent home. Yet, close to half are actively trying to save for a deposit despite this.
Sadly, 45 per cent of those who doubt they’ll ever purchase a home report feelings of sadness or being overwhelmed.
Over a third, 36 per cent, of prospective buyers would cut back on takeaways, while 33 percent would go out to dinner less, and a similar number would reduce clothes shopping if it meant they could eventually afford a house.
The spokesperson for Slice, which is conducting a £30,000 house deposit giveaway for one of its early members, stated: “It’s overwhelming when the things that are important to so many people feel completely out of reach.
“And we know, first hand, how hard it is for the next generation to get themselves on the property ladder. Which is why we’re giving away a lump sum to one lucky customer for a house deposit – so they can get on with other priorities.”