New research has revealed significant variations in tap water quality across England, with surprising impacts on the skin and hair.
Beauty enthusiasts have therefore been advised to rethink some of the shower habits they likely overlook. To combat the effects of hard water, consider avoiding scorching temperatures.
A study by Doulton Water Filters found that regional differences in water hardness and chlorine levels affect more than just household appliances – it could actually be “ruining” your skin and hair.
While hard water is perfectly safe to drink, it can “leave skin feeling dry and hair looking brittle”. Experts warned that it can even “aggravate” conditions like psoriasis and rosacea.
Limit hot showers for better hair and skin
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Water hardness is determined by calcium and magnesium levels in tap water. Greater London residents “might notice their skin feeling drier or their hair more fragile after washing” as calcium levels sit at 267 mg/L.
In contrast, Greater Manchester enjoys “some of the softest water in the country”, at just 9.25 mg/L of calcium. For this reason, the water tends to be “much gentler” on the skin and hair.
So how can Britons combat the negative effects of hard water on their skin and hair if they live in hard water areas? According to the experts, the key could be making a few changes to your shower routine.
How to combat the effects of hard water and chlorine
Use a water filter
A filtration system can help reduce mineral buildup and chlorine, improving water quality for washing your face and hair.
Moisturise regularly
Apply a hydrating cream immediately after showering to lock in moisture.
Switch to a sulfate-free shampoo
Gentler formulations can help counteract the drying effects of hard water.
Rinse with filtered water
A final rinse with softer water can prevent buildup on hair.
Limit very hot showers
Hot water can worsen dryness by stripping the skin’s natural oils.
The beauty experts at Coco & Eve confirmed that piping hot showers – while relaxing – can wreak havoc on your skin and hair.
They explained that hot showers can dry out the skin, trigger body acne and exacerbate skin conditions on both the face and the body.
What’s more, scalding water is “just as stripping for your scalp and strands”, the experts warned. “It can cause the scalp to overproduce oil and can also break protein bonds and damage the hair cuticle. By triggering inflammation, overly hot water can negatively impact hair growth.”
A medical director spoke exclusively to GB News about the two water temperatures to use in the shower for “healthy and vibrant” strands – and neither of them are burning hot.
Cosmetic dermatology and facials specialist Dr Laura Geige also weighed in on the impact of water quality, explaining: “It’s an often-overlooked factor but one that’s crucial for maintaining a healthy complexion and strong, shiny hair.”
She warned that hard water – with its high mineral content – can leave behind a residue that “clogs pores, exacerbates conditions like acne and eczema, and makes hair feel dry and brittle”.
The expert added: “Chlorine, while necessary for water treatment, can also strip the skin of its natural oils, leading to irritation and sensitivity.
“Chlorine is a common disinfectant in tap water, but I warn that it can be a double-edged sword. While it kills bacteria, it can also disrupt the delicate balance of your skin’s microbiome. This disruption can lead to dryness, itching and increased sensitivity.
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‘Apply a hydrating cream immediately after showering to lock in moisture’
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“Think of your skin’s protective barrier as a delicate ecosystem, where chlorine can be like a harsh pesticide, throwing things out of whack.”
But living in a hard, calcium-rich water area does not have to spell disaster.
Dr Geige said: “I often recommend patients with sensitive skin to look into reducing their exposure to chlorine in their water.
“For those living in hard water areas, simple adjustments such as using gentle, fragrance-free cleansers, deeply hydrating moisturisers and clarifying shampoos can make a significant difference.
“I also strongly recommend filtering water where possible, as this helps remove harsh minerals and chlorine, allowing skin and hair to thrive. Just as we are mindful of the water we drink, we should be equally conscious of the water we use on our skin.”
As well as perfecting your shower routine, developing excellent hair care habits will also boost your barnet.
In terms of diet, one breakfast change could help women achieve thicker, healthier hair during menopause.