Hundreds of Boots shoppers are raving about No7’s Protect and Perfect Intense Advanced Serum for its age-defying results. Skin reportedly feels instantly smoother, and with the promise of a more youthful look after a few weeks, it’s quickly become an essential part of some beauty regimes.
Claims include that “fine lines and wrinkles appear visibly reduced” within weeks, thanks to powerful ingredients like vitamins A, C, E, pro-retinol, and hyaluronic acid. Shoppers are also assured that, like all No7 products, they are clinically tested and approved for use—and ideal for those with sensitive skin.
Customers can find all this on Boots’ website, where it states: “This fast absorbing, non-greasy formula is the perfect first step to your skincare routine. This intensive vitamin treatment will reward you with smoother, more radiant, even skin.”
Right now, the 30ml tube is part of the weekly £10 Tuesday deal. It works out a bit cheaper to pick up multiple 30ml products now than spend full price on larger versions (£37.95 for 50ml or £44.95 for 75ml).
It’s an opportunity to either replenish your stash or try it out without breaking the bank, reports the Mirror. But be quick, as the offer only lasts for 24 hours; after that, the product reverts to its standard price of £27.95 per tube.

With rave reviews flowing in, one said: “Swear by it been using for years and constantly getting compliments in my skin.” Another added: “I treated myself to this when I received a gift voucher. I had seen positive reviews before purchase, I’m glad I chose this item as my skin improved within a few days. I have since bought more and will continue to use it; it goes a long way and is worth every penny.”
A third wrote: “I have been using this product for at least the last 25 years and think it has contributed to me looking considerably younger than my actual age.” Someone else praised the serum, sharing: “Light and easy to use. Skin feels soft when using. Helps prepare skin for moisturiser.”
A fifth person posted: “Been using this product for a few years now. Makes my skin feel much more hydrated than moisturiser alone. Only need a small amount and makes moisturiser go further too.”

However, not everyone was impressed with the serum’s results. One buyer suggested: “I have been using the serum and moisturiser for over a month and have seen no changes to my skin. No different than other moisturisers, waste of money.”
Meanwhile, another unhappy user warned: “This product has badly reacted on my skin. My skin is now dry and very itchy. I bought it online and have used it 3 times.”
The No7 range has always been a popular addition to the line-up of products available at Boots. Shoppers are often able to take advantage of deals – like these ‘better than half price’ beauty bundles, which would be ideal for Mother’s Day.
Those looking for alternative options might consider Superdrug’s offer on Olay’s Anti-Wrinkle Firm and Lift 2in1 Face Cream and Serum. Typically priced at £13.99, it’s available to shoppers at the bargain price of £6.99 online.
On Amazon, shoppers can snap up the NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum for just £8.99, a significant drop from its original price of £17.99. With next-day delivery enabled, it can arrive swiftly at your doorstep.