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The product:Coach Glovetanned Leather Large Kisslock Frame Bag.
Why we love it: Social media has the power to build a lot of buzz around a new product release.
Proof of this can be found within the fashion world with the Large Kisslock Frame Bag from the American leather goods and fashion brand Coach.
Crafted from a soft, glove-tanned leather, the oversized style features a kiss-lock closure and a removable shoulder strap. It’s slouchy, chic — and definitely unique.
After spotting the oversized coin purse style in the brand’s recent runway show, keen-eyed fashion fans began building anticipation around the handbag on social media. With a planned release set for spring, the company took to social media on Feb. 27 to announce the style would be launching in select stores and online “very soon.”
Within minutes of the launch online — in three shades black, pink and a rich cognac hue — the stylish spring accessory was sold out. Even the mini-version sold out quickly online.
The brand posted an update to its Instagram post, which garnered thousands of likes and a selection of comments from disappointed fans who missed out on the drop that “a limited restock will follow this summer. You can sign up for restock notifications on coach.com.”
This buzz around the Large Kisslock Frame Bag has prompted us to earmark this coveted handbag design as an official ‘It’ accessory of spring. Now, if we could all just get our hands on one.
The price: $850.
The retailer:Coach.com and select Coach stores.