A friend of Loose Women‘s Stacey Solomon says the 35-year-old is not to be underestimated when it comes to business, away from the cameras.

Since her X Factor days, Stacey has built a successful life through various ventures, including books, presenting, her own brand, and numerous partnerships facilitated by her impressive social media following.

The Daily Mail’s Katie Hind says while the singer may have come across as having a “ditzy demeanour”, her approach to business is “clever and tough”. An unnamed co-star has also warned that she’s “not to be messed with”.

Fans have caught glimpses of Stacey’s chaotic life as a mum of five and wife to Joe Swash on Instagram, but her upcoming fly-on-the-wall reality series promises to reveal more of her personality.

Stacey teased that the show, which follows her family life, will showcase “a different side to our family’s fun and chaos”.

In a statement, she shared: “2024 was the year me and Joe pushed ourselves out of our comfort zones.

“We took on different projects and tried new things. It’s been so amazing and nerve-wracking all at the same time… And we just want to keep doing that in 2025, starting with Stacey and Joe!”.

Stacey Solomon and family
Stacey Solomon will give fans an insight into her family life in a new fly-on-the-wall series

Stacey went on to express her excitement about working with the BBC and Optomen on the new project, having already collaborated with them on her award-winning show Sort Your Life Out.

The mother-of-five added that she “loved” working on the upcoming six-part series and disclosed that it’s set to premiere later this year.

Joe added: “We’ve been doing our best to keep this under wraps but we’re so glad we can finally tell all of you about Stacey And Joe.

“There will be the normal madness of a family with lots of kids, plenty of animals and two busy parents.”

As it stands, an official release date for the show has not been confirmed.

Additionally, there’s currently no update on when Stacey will be returning to her role on Loose Women.

Her last appearance was during the programme’s notable 25-hour talkathon event last year.