London’s legendary red double-decker bus has been given an opulent makeover, treating passengers to a ‘first-class’ ride – complete with a glamorous red carpet entry and sumptuous red velvet seats decked with cushions.
A fortunate few heading from Charing Cross to The London Eye were treated to unlimited champagne and gourmet nibbles such as mini beef-filled Yorkshire puddings, goat’s cheese-stuffed tomato shells, vegan cauliflower pakoras, and creamy pastel de natas.
Tunbridge Wells’ very own Jan Marshall, 79, gushed about her experience: “What a marvellous way to start the day; 10 out of 10,” she said, adding, “It was a wonderful and unexpected experience – the best sort you can have.”
In contrast to the usual complaints compiled about loud phone conversations, spluttering commuters, music blasting out of mobiles, and grimy seats – this trip was spectacularly different.
Emma Isaac of Virgin Money, the brains behind the bus’s transformation, remarked: “We all know how brilliant it can be to get an unexpected treat on an otherwise very ordinary day.”
“We thought the classic double decker was due a refresh and an elevated, extraordinary experience seemed like the best way to go to help brighten up people’s days and boost their moods.”
Research indicated that half of Brits crave first-class sections on buses, while almost half have never been on any form of first-class transport.
An ideal journey would include traffic-free travel, complimentary onboard Wi-Fi, and optimal air conditioning or heating systems. Picturesque views complemented by free premium food and beverages also top the list.
Emma elaborated: “The research has shown there are many gripes that Brits typically have with an ordinary commute.”
She remarked: “We’ve all experienced sitting next to someone who’s eating something that’s a little pungent or being on packed transport at rush hour.”
“Hopefully, those that took the bus thought their journey was anything but ordinary for all the right reasons.”